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Jason Jackson: Using Face Matching to its Fullest

Jason Jackson: Using Face Matching to its Fullest

Welcome to another inspiring success story from the world of NowCandid!

In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.

Jason Jackson of TSS Photography

Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.

The Numbers

Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!

This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.

The Power of More Photos

Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!

Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.

Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"

His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.

Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.

Family Photo Station Enhances Sales

Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.

"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."

Embracing Opportunities with NowCandid

Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.

For more insights and success stories from the world of NowCandid, stay tuned!

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Youth sports photography is all about capturing the energy, passion, and camaraderie of young athletes as they embark on their journey to greatness. In this blog post, we'll share tips for getting started in youth sports portrait photography and team photos, and how NowCandid can help you achieve success in this exciting niche.

  1. Build Trust and Rapport with Athletes and Their Families:
    Young athletes may be nervous or shy in front of the camera, so it's essential to build trust and rapport with them and their families. Communicate openly, listen to their preferences, and share your enthusiasm for their achievements. Remember, your role as a photographer is to create a fun, positive experience for all involved.
  2. Choose the Right Location and Background:
    Select a location that showcases the sport's essence and complements the athletes' uniforms and team colors. Opt for natural settings such as fields or courts, or use a portable backdrop for a clean, professional look. Ensure the background is uncluttered and free from distractions to keep the focus on the young athletes.
  3. Master the Art of Posing and Composition:
    Like a superhero assembling their squad, guide your subjects into flattering and dynamic poses that showcase their personality and athleticism. Experiment with individual and group poses, ensuring each athlete's face and uniform are visible. Use a mix of traditional and creative compositions to create a diverse and visually engaging portfolio.
  4. Utilize Natural Light and Flash Techniques:
    Youth sports portrait photography often takes place outdoors, so make the most of natural light. Shoot during the golden hour for soft, warm lighting, and use a reflector to bounce light onto your subjects. For indoor shoots, invest in a portable flash kit to create well-lit, professional-looking images.
  5. Offer Customized Products and Packages:
    Offer a range of customizable products and packages to appeal to various clients and budgets. From prints and digital files to keychains and plaques, showcase your photos on a wide variety of products to provide a valuable service for your clients.
  6. Partner with NowCandid to Streamline Your Business:
    As Doc Brown from "Back to the Future" once said, "The future is whatever you make it, so make it a good one." NowCandid's powerful platform helps you make that good future for yourself. It can do a lot for youth sports photographers, like streamline their workflow, handle customer support, deal with all order fulfillment, and boost sales. By integrating NowCandid into your business, you can focus on capturing the champions of tomorrow while enjoying a seamless and efficient process from start to finish.

Youth sports portrait photography offers a unique opportunity to capture the passion and determination of young athletes as they strive for greatness. By following these tips and harnessing the power of NowCandid, you'll be well on your way to building a successful career in this exciting and rewarding niche. Now, go forth and capture the future legends of the sports world!

Helpful Tips: Using QuicPics at your Proms
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Helpful Tips: Using QuicPics at your Proms

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QuicPics is an innovative photo booth alternative designed to enhance the photo-taking experience at events like proms. As a photographer, QuicPics allows you to offer a modern, fun, and interactive experience for prom attendees, while you get paid upfront for your services. It can be sold as a “mobile photo booth” service, as a manned portrait station akin to traditional photo booths, or as a service where you provide both! Thanks to our cloud, no matter how many photographers or photo stations you have, they’ll all talk to each other, meaning guests only have to provide their contact info once. 

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At proms where all three of those conditions were successfully met, the average sales per image was $3 and the average sales per event guest was almost $9!

So, while proms might not be quite as profitable as they were once upon a time, they can still be a great way to make some extra profit in your off season, expand your business, keep your photographers paid and busy, and more!

And... stay tuned! Because a new feature we're calling Group-by-Face rolls out in the very near future! Helping to take your online galleries for social events to the next level! 🎉

Have any questions? Feel free to contact us! We love to chat. 😃

Stay profitable, photographers! 📸

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