Keep More of What You Earn with NowCandid™
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A lot of platforms are happy to look affordable at first—and expensive later.
We prefer the opposite.
NowCandid™ is built to support photographers long-term, which means our pricing is designed to be easy to understand, easy to plan around, and easier to live with as your volume grows. When you’re running real events—schools, sports, graduations, leagues—the last thing you need is a platform that nickel-and-dimes you for the core tools required to deliver and sell images.
The Simple Part: Two Fees, No Subscriptions
With NowCandid, your costs are straightforward:
- • 5% e-commerce fee
- • 3% payment processing fee
That’s it.
There’s no subscription fee and no onboarding fee, so you’re not paying monthly just to keep your account active—or paying extra just to get started.
The Important Part: No Surprise Add-Ons
Many platforms charge extra for the features that actually make your events run smoothly. NowCandid includes the tools high-volume photographers rely on without tacking on separate line items.
Here’s what you don’t pay extra for:
- • No fees on sales tax collected
- • No extra charge for background removal
- • No extra charge for automatic exposure correction
- • No extra charge for image storage
- • No extra charge for automated SMS + email marketing tools
- • No extra charge for white-labeling
- • No extra charge for Face Matching™
- • At least 20 years of image hosting included
That’s the difference between a platform that adds tools later and a platform that includes the tools up front.
Why This Matters for Real Photographers
When the platform includes the tools you actually need, two good things happen:
1) You keep more margin on every order
If your costs don’t balloon as you scale, more of every sale stays with you—without you having to raise prices just to cover software overhead.
2) Your workflow gets simpler
You don’t have to stitch together multiple services (and multiple bills) to accomplish basic event goals like:
- • identifying subjects
- • delivering galleries quickly
- • protecting images
- • marketing via text/email
- • selling through a modern checkout
Those pieces are part of the core system—because they’re not “extras” in real event photography.
The Takeaway
NowCandid is built to support photographers—not squeeze them. Our pricing model is intentionally structured so that the platform remains sustainable for your business as you grow, and so that more of what you earn stays with you.
If you want a platform that’s designed for high-volume reality—and doesn’t charge extra for the essentials—NowCandid is built for you.
Pricing Disclaimer
Pricing, fees, and included features listed in this article are accurate as of the original publication date and may change over time. For the most current pricing and terms, please contact our team.
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