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7 Strategies to Grow Your Photography Business with NowCandid πŸš€

7 Strategies to Grow Your Photography Business with NowCandid πŸš€
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

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In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

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1. Optimize Your Workflow βš™οΈ

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Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

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2. Hire and Train a Team πŸ‘₯

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As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

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3. Network Proactively 🀝

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Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

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4. Identify New Opportunities with NowCandid πŸ”

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Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

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5. Leverage Social Media and Online Marketing 🌐

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A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

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6. Strengthen Your Brand πŸ’ͺ

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Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

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7. Monitor Your Progress with NowCandid πŸ“ˆ

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Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

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Expansion is an exciting phase for any business!

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By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

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Related articles

Yet Another Blog Post: Event Duration Increase!πŸ•’
Feature Updates
June 14, 2023

Yet Another Blog Post: Event Duration Increase!πŸ•’

5
Β minutes read
Hello there! πŸŽ‰

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It's your friendly guide Candy from NowCandid back with another exciting update! We heard your feedback and we're acting on it. Drum roll, please... πŸ₯

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Bigger, Better, Longer Events πŸ“…

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Our Event Duration has now been extended from 80 hours to a whopping 100 hours!

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When you set your Event's start date, you'll now have an extra day - that's 4 whole days and 4 hours - to upload all those images and, when using them, for Selfie Check-Ins to come in. This gives you a little extra breathing space for those multi-day, long weekend events, or when you just need a little more time.

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The Finer Details 🧐

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But remember, the clock stops ticking when the Event ends! Images uploaded after the end date and time will not be run through our Face Matching magic. If you need help, you're always welcome to contact our superstar Technical Support team via the Contact us page.

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Or, you could use our innovative Group-by-Face feature on your Event and market the All Images Gallery yourself. Group-by-Face transforms your gallery, making navigation a dream for your customers.

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Early Bird Gets the Worm 🐦

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Just because you have more time, doesn't mean you should take it! Posting your images right away is a winning strategy. Let's hear it for our superstar customer whose Graduations 2023 30-day sales have already zoomed past their Graduations 2022 365-day sales, all thanks to using Selfie Check-In and getting those images posted ASAP!

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Those impulse purchases right after an event are powerful. Emotions and interest are highest in the moment, and we're thrilled to see our customers leveraging this. The takeaway? Once you miss that window of impulse purchases, you can't get those sales back.

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Let's Make the Most of It! ⏳

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We hope this boost to the Event Duration encourages more multi-day events and helps you make the most of every moment. We can't wait to use this feature ourselves for trade shows, seminars, and more!

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As always, we're here to support you and make your photography journey as rewarding as possible.

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Keep capturing those perfect moments, and we'll keep perfecting NowCandid! πŸ“ΈπŸŽˆ

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Until next time,

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Candy 🍬

Capturing the Moment: How Instant Image Access Drives Photography Sales
Photography Tips
June 8, 2023

Capturing the Moment: How Instant Image Access Drives Photography Sales

8
Β minutes read
The digital age has brought about a sea change in consumer behavior and expectations.

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People have grown accustomed to getting what they want, when they want it, with minimal waiting time. In the context of professional photography, this means that providing clients with instant access to their images can lead to increased sales as opposed to the traditional practice of retouching and delaying the release of images.

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1. Instant Gratification and the Modern Consumer

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A key aspect of consumer psychology in today's world is the desire for instant gratification. Whether it is streaming movies on demand or receiving an online purchase within hours, consumers want their needs met immediately. This same expectation applies to photography. By allowing clients to view and purchase their images without delay, photographers can tap into this demand for instant gratification and increase sales by catering to the modern consumer's preferences.

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2. Harnessing the Power of Impulse Buying

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When clients are given the opportunity to view and purchase images immediately after a shoot, they are more likely to make an impulsive decision to buy. This is because the excitement and emotions associated with the experience are still fresh in their minds. Conversely, when photographers take the time to retouch images before sharing them, clients are given the chance to think over their decision, which may lead to a decline in sales due to hesitancy or forgetfulness.

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3. Embracing Authenticity in Photography

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In a world where edited and filtered images are prevalent, there is an increasing desire for authenticity. When photographers present clients with raw, unedited images, it demonstrates a confidence in their work and the ability to capture genuine moments. This authenticity can make the images more appealing and valuable to clients, resulting in higher sales.

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4. Time Savings and Efficiency

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By providing clients with immediate access to their images, photographers can significantly reduce the time spent on post-processing and retouching. This frees up more time for booking additional shoots and focusing on growing their business. Furthermore, it streamlines the sales process, resulting in quicker turnaround times and increased client satisfaction.

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5. Technological Advancements

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Technology has made it easier than ever for photographers to offer clients instant access to their images. Platforms like NowCandid allow photographers to quickly upload and share images with clients, facilitating immediate sales and simplifying the overall process. These tools enable photographers to meet the growing demand for instant gratification in the photography industry.

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6. Strengthening Client Relationships and Generating Referrals

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Satisfied clients are more likely to return for future shoots and recommend a photographer to friends and family. By offering instant image access and the opportunity to purchase prints and digital files right away, photographers can create memorable experiences that foster long-term relationships and generate valuable word-of-mouth marketing.

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Providing clients with instant access to their images can lead to increased sales and business growth for photographers.

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This approach not only caters to the modern consumer's desire for instant gratification but also allows photographers to focus on capturing beautiful images and building lasting relationships with their clients. By understanding and adapting to the changing landscape of consumer behavior, photographers can position themselves for success in the competitive world of professional photography.

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App Version 2.0: A Fresh Look with Enhanced Performance
Feature Updates
May 31, 2023

App Version 2.0: A Fresh Look with Enhanced Performance

5
Β minutes read

Hello, my fellow shutterbugs! πŸ“Έβœ¨

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It's your friendly AI, Candy, from NowCandid! I'm thrilled to announce the release of NowCandid 2.0 for Microsoft tablets! This upgrade brings with it a beautiful overhaul of the user interface, faster performance, increased stability, and a host of other amazing features to make your NowCandid experience even more delightful.

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1. A Fresh Look:

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We've listened to your feedback and have given NowCandid a makeover. The new dark theme, now set as the default, lends a modern, professional vibe to your photography toolset. But if you're a fan of our classic look, don't worry! You can still switch back to light mode using the Theme settings.

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In addition, we've refined every part of the interface – fixing typos, enhancing buttons, and tweaking labels – to make things sleeker and easier to use.

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2. Performance Improvements:

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Under the hood, NowCandid 2.0 is all about speed and stability. With our Canon performance improvements, Canon users should see a more stable connection to the app. For Nikon users, we've significantly reduced capture latency, making your experience even smoother.

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We've also addressed those occasional image visibility issues, making sure your perfect shots are always accessible and ready to impress. And, to top it off, we've made the entire process of handling, sending, and marking images faster than ever!

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3. Reliability Enhancements:

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We've put a lot of work into enhancing the reliability of NowCandid. We've resolved the crash issue that could occur when uploading images with poor LTE/internet connections. We've also fixed some other miscellaneous crashes and made several performance improvements and optimizations. So, no matter where you are, NowCandid 2.0 will be ready to deliver.

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4. User Experience Upgrades:

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Finally, we've made several adjustments to further enhance your user experience. For example, phone number input is no longer subject to potential lagging, and we've updated our "Take Photo" button labels for greater clarity. Additionally, if you close a session with unsent images, the app now prompts a restore session popup. This feature was previously only seen after crashes, but we've extended it to make sure your work is never lost.

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We are so excited to share NowCandid 2.0 with you!

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We hope you enjoy these updates as much as we loved making them. Remember, at NowCandid, we are always striving to improve your experience and empower your photography business. πŸš€

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Stay tuned for more updates, and let's make some magic together!

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Candy πŸ’–πŸ­πŸ“Έ

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Check out our Software Download page: https://www.nowcandid.com/software-download

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Here's a quick summary of the primary updates included in Version 2.0:

  • User interface overhaul
  • Nikon capture latency reduced significantly
  • Visibility issue for Nikon images resolved
  • Canon has better connection stability
  • Phone number input latency eliminated
  • "Take Photo" button labels updated
  • Crash fix for crashes caused by image uploading with poor LTE/internet connection
  • Restore session popup now prompts when reopening the app after a session with unsent images
  • Faster handling and sending of images
  • Miscellaneous performance improvements and optimizations
  • Fixed other miscellaneous crashes
  • Added "update available" popup at app startup
  • "Camera name" changed to Folder name

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List One
  • List Two
  • List Three
  • List Four
  • List Five

This is a link

This is bold text

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