New Orleans Event Photography: Social Sales Up 60%
New Orleans Event Photography, led by the dynamic duo of Amy Lombardo and Brian Junod, has had quite the success at a recent social Event!
Though they had successfully covered this annual social Event in 2022, their experience and preparation, combined with NowCandid's improvements over the past year, led to over a 60% increase in sales covering the same Event in 2023.
The Backstory
New Orleans Event Photography embarked on their NowCandid journey just a week before covering the same annual social event in 2022.
Despite the brief preparation period, they managed to prepare Microsoft Surface Go tablets to utilize NowCandid’s Tap-A-Face, connected to the internet via LTE hotspot, to generate over $15,000 in sales. Typically, devices with LTE built-in are highly recommended, but in a pinch, an LTE hotspot works!
This impressive feat marked just the beginning of their journey with NowCandid! Their 2023 results were even more impressive.
Elevating Sales through Education and Experience
Building on their initial success, the team sought to deepen their understanding of NowCandid's capabilities through workshops and mentorships. This proactive approach was key to their remarkable 60% sales increase.
"With the mentorships and workshops we have done over the past year, we have grown the sales of the same event over 60%," they reported. This educational commitment catapulted their sales from over $15,000 in 2022 to over $25,000 in 2023.
It's worth mentioning that their profit (before paying their photographers & crew) was well over $20,000. An almost 83% profit margin! Not bad for an Event where they were only taking photos for 5 hours.
What were some of the lessons learned through workshops and mentorships?
Putting some of the more nuanced lessons aside, the basics were: more photographers, more images taken, using LTE-enabled tablets, and knowing when and how to utilize Selfie Check-In.
While in 2022 New Orleans Event Photography had 4-5 photographers at the Event, in 2023 they had 7 photographers in total, with approximately 7 additional crew members there for support.
Additional photographers allowed a significant increase in poses and images taken, while the additional crew streamlined the Event and allowed them to garner hundreds of Selfie Check-Ins as attendees arrived at the Event. Amy & Brian could not have succeeded at this Event without the help of their awesome photographers and crew!
By having additional crew present to acquire Selfie Check-Ins, the photographers did not need to spend as much time on tapping faces (though there were still plenty of Tap-A-Face entries at their Event as well) allowing them time to take even more images.
What New Orleans Event Photography Liked Most About NowCandid:
Focusing on the Photography
One of the standout features that Amy and Brian emphasized was the ability of NowCandid to simplify the complexities of the photo sales process. This allowed them and their team to concentrate fully on their photography and increasing their volume.
"It is nice to be able to just focus on the photography aspect knowing that the sales, marketing, and technical features are being handled by NowCandid," they shared. This focus on photography ensured thorough and professional coverage of the event, enhancing the overall customer experience.
Ease of Use and Customer Satisfaction
The intuitive nature of NowCandid played a significant role in streamlining their workflow and enhancing customer satisfaction.
"Our customers have loved the experience of instantly receiving their photo proofs and being able to order on the spot," Amy & Brian noted. Instant gallery delivery not only simplified the process for the photographers, but also delighted their clients.
Responsive Improvements and Growth
Over the past year, New Orleans Event Photography witnessed firsthand the evolution of NowCandid's Capture & Upload app.
"The NowCandid crew listens to feedback and has vastly improved the application since we first used it a year ago," they acknowledged. This responsiveness to user feedback demonstrates NowCandid’s commitment to continuous improvement, aligning with the evolving needs of professional photographers.
The story of New Orleans Event Photography and NowCandid is one of collaboration, innovation, and remarkable growth.
Their journey showcases how the right tools, combined with a focus on quality and customer satisfaction, can lead to exceptional outcomes in event photography.
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