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NowCandid 101

NowCandid 101: PartyPics Now vs QuicPics

NowCandid 101: PartyPics Now vs QuicPics
Hey there, it's Candy, your guide to the world of NowCandid!

Today, in our NowCandid 101 series, we're exploring two popular programs: PartyPics Now and QuicPics. Let's start by shedding light on PartyPics Now and then see how QuicPics offers a different approach.

PartyPics Now: A Sales-Focused Approach

  • Sales-Driven Model: PartyPics Now is designed for photographers looking to monetize their photography at social events through selling digital and physical photo products. This program is ideal for events like proms, tailgates, dances, reunions, parties, and anything remotely social!

  • Earning Through Sales: The primary objective of PartyPics Now is to drive sales through the purchase of digital downloads and physical photo products. Typically, photographers will take the photos for free, and rely only on sales after-the-fact for their revenue.

  • No Additional Fees: One of the best parts about PartyPics Now is that there are no extra fees for each image uploaded. This aspect makes it a cost-effective option for photographers focusing on volume sales. We only make money when you make money, making it easy to make a profit.

QuicPics: A Service-Oriented Model

  • Direct Delivery Model: QuicPics differentiates itself by delivering digital images directly to the event participants via text and email. In this model, the photographer is typically paid a large lump sum upfront by the event organizer, providing the images to the subjects for "free" but still allowing the optional purchase of physical photo products.

  • Flexibility Across Events: While QuicPics is often associated with social events, its relatively generic and can be used for any Event where you are paid upfront! Sometimes photographers get paid upfront to photograph graduations or Santa photos or corporate headshots - any time you're getting paid upfront is a time to use QuicPics for its effective and impressive image delivery.

  • Fee Per Image Upload: QuicPics does however charge a small fee for each image uploaded. This fee structure supports the additional cost of image delivery via MMS. Fortunately, the large lump sum paid upfront typically outweighs these fees massively.

  • Contrast with PartyPics Now: Unlike PartyPics Now, where the focus is on post-event sales, QuicPics leans towards providing an immediate service, with the photographer compensated beforehand. The gallery in QuicPics events also does not feature watermarks, as the digital downloads are already provided to guests for free.

Wrapping It Up:

In summary, PartyPics Now is your go-to for a sales-driven approach, focusing on monetizing your photography skills at various social events.

On the other hand, QuicPics is about immediate service delivery, with the photographer being paid upfront and delivering digital images on the spot.

Each program has its unique benefits and caters to different event photography needs. Choosing the right one depends on your business model and event type.

Does a school not have the budget to hire you for a prom? Photograph it for free, and rely on sales to make your money.

Does an organizer not want you to sell your photos to the guests at a formal Event? Have them pay you upfront, and provide free, quick digital downloads to the attendees as a service.

As always, if you're unsure or need more guidance, I'm here to help!

Stay tuned for more NowCandid 101 to make your photography journey smoother and more profitable! 📸🌈

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New Reporting Feature

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Recently, we rolled out a much-needed reporting tool for our NowCandid™ users!

Two new reporting tools that will be able to give you a macro view into your business’s performance, as well as a lot of helpful data and analytics on your events!

 

Tool #1, the Sales Report:

This report focuses on reporting all your sales within a date range! It’s filterable by which NowCandid™ program you’re using as well and can report your sales by day or your sales by month. Once you have your date range, filters, and date format set, you’ll get a reactive bar graph as well as a series of totals and averages for your sales performance within that date range! This report is great for quickly getting an idea of your overall income and margin.

 

Tool #2, the Events Report:

This second report is where you can really dig into your various metrics. Instead of reporting on all sales during a date range, when you choose a date range, you’re selecting all the events that have a Start Date within that date range. Those events and their totals will be what’s included in this report! So residual sales on older events would not be included like they would be in the Sales Report. After you choose a date range, this report can also be filtered by NowCandid™ program!

You can also choose whether to include $0 sale test events you may have made, so that you don’t drag down your averages on this report. If there are any non-$0 sale events you don’t want included, you can click the checkbox by the event to remove it from your total and averages as well! And lastly, once the information you are interested in is being displayed to you, you can export the data to preserve as a spreadsheet on your own device.

 

With several ways to look at your business’s performance, we believe these tools will be a great benefit to our users and help them make the most of their account with NowCandid™.

Our users will no longer have to guess or run a separate spreadsheet to understand their business’ performance or their overall margins.

Let us know if you have any questions or feedback!

Backprinting: The newest feature to promote your brand
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Backprinting: The newest feature to promote your brand

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With NowCandid, we stress how we try to make everything as white-label as possible.

This week, we've officially implemented a new feature that promotes your brand and drives sales in yet another way: Backprinting! Going forward, your business name, your contact info and the retail support email address will be on the back of all standard print products ordered (with the ability to include your business logo coming soon). Plus, the back of the print includes a unique QR code that when scanned, directs back to that person's individual gallery from that event (even if scanned 10 years from now) so they can buy more prints and increase your residual sales long term! With this change, all NowCandid users will now be delivering an even higher quality product, promoting their brands more effectively than ever, booking more business, and bringing in more residual sales as the years go on.

We hope you are as excited as we are!

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How One Night Led to $15,000 in Social Photography Sales
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December 12, 2022

How One Night Led to $15,000 in Social Photography Sales

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Amy Lombardo, and her photography group recently sent several photographers to a military ball and at the time of writing this article, had over $15,000 in sales! To accomplish this, Amy used Now Candid’s Party Pics Now program & Tap A Face workflow with 4 photographers at the event. Several of these photographers worked photo stations with backdrops Amy provided (gray backgrounds with flags bordering the background) while other photographers roamed the party taking posed photos of the guests.

$15,000 is a lot of sales for one social event already, but it is especially impressive when you consider the fact that this was Amy’s first Now Candid event.

Amy Lombardo had this advice for those considering using Now Candid for their next event: “Keep it simple and trust the process. … When planning my first Now Candid event, I was advised to not overcomplicate things and to not get hung up on some of the more minor details. Following through with how the system is intended to work turned out very well for us!”

Thanks for trusting the process Amy! We wish you many successful events to come. To see Amy’s entire video testimonial, click the play button below.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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