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Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook

Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook
High school homecoming weekend is packed with photo-worthy moments

From the parade and pep rally to the big game, homecoming court, and the dance. For photographers, it’s a whirlwind. But with NowCandid™, even a small team can cover it all efficiently and profitably.

Below is a quick look at each event, the opportunities it presents, and the NowCandid tools that help you make the most of them.

🎉 Homecoming Parade – Kicking Off the Celebration

  • • Selfie Check-In™: Let parade participants register with a quick selfie before kickoff. Face Matching will tag them automatically later.
  • • Roam & Shoot: Focus on faces & emotional moments, not journalistic shots. The system will do the rest!
  • • PartyPics™: Upload images in real-time for attendees, parents and students to view instantly.

    💡 Every identified face is a potential sale. Automation ensures you don’t miss anyone.

📣 Pep Rally – Spirit & Smiles

  • • Selfie Check-In™: Continue building your attendee database for the weekend.
  • • LiveLoop™: Display photos on the big screen in real-time to build excitement.

    💡 More personalized photos = more likely purchases.

🏈 Football Game – Under the Lights

  • • Face Matching™: Match images to fans, players, and band members automatically.
  • • JerseyJotter™: You can even let fans filter photos by jersey number for easy finds.
  • • Live-Upload: Deliver shots before halftime!
  • • LiveLoop™: Show photos on the big screen during breaks for instant crowd buzz.

    💡 Thousands of game photos become searchable and personal, boosting sales.

👑 Homecoming Court – Crowning Moments

  • • Prepare: Add nominees to Face Matching™ ahead of time with Selfie Check-In™!
  • • Background Removal: Instantly turn sideline shots into elegant portraits.
  • • Live-Upload: Provide those crowning shots well before the night’s over.

    💡Court images have built-in demand, your social pics will encourage bigger package sales!

💃 The Dance – A Night to Remember

  • • Selfie Check-In™ at the Door: The best time to get Check-Ins!

    • Even if someone checks-in again, that's no problem! Get everyone to do it as they funnel into the dance.
  • • Digital Backgrounds: Offer multiple themed or elegant options for portraits, our real-time background removal makes it easy.
  • • Photo Booth + LiveLoop™: Between NowCandid's Photo Booth Mode & LiveLoop™, you have multiple upsell options that create more photos and more positive energy!

    💡 Multiple background choices can lead to one image being purchased multiple times!

🚀 Why It Works

NowCandid™ turns homecoming into a personalized, real-time, high-volume photography experience—without extra staff.

  • • Efficiency: Automation handles matching, sorting, and delivery.
  • • Delight: Participants see their photos fast and without searching.
  • • Profitability: More sellable images, quicker turnaround, and premium offerings = better margins.

A typical homecoming weekend is jam-packed with memories in the making.

For a photographer, it used to mean juggling notebooks of names, printing hundreds of proofs, or spending days in post-event labor. Now, with tools from NowCandid™, a single photographer (even operating solo) can confidently cover the parade, pep rally, game, court, and dance – and do it in a way that’s both fun for students and profitable for the business.

By using features such as Selfie Check-In™ and Face Matching™ to ensure everyone’s identified, QuicPics™ and LiveLoop™ to deliver excitement in real time, and Photo Booth and AI-powered backgrounds to offer creative products, you transform the event photography workflow from chaotic and labor-intensive to smooth, high-tech, and engaging.

In short, NowCandid’s software and workflows allow you to capture the full spirit of homecoming

Every candid laugh, every triumphant cheer, every dance floor twirl – and get those images into the hands of the people who will cherish them, almost as fast as the memories are made.

This means happier clients, more sales, and a homecoming weekend where the photographer can enjoy the process as much as everyone else enjoys the photos.

Here’s to using technology to work smarter, wow your customers, and make homecoming (and many more events to come) a win-win for everyone involved!

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Grad Season Preparation: Schedule a Pre-Grad Chat with Jack!
GradPics
May 7, 2024

Grad Season Preparation: Schedule a Pre-Grad Chat with Jack!

7
 minutes read
As graduation season approaches, ensuring your photography services are streamlined and optimized can significantly impact your sales and client satisfaction.

At NowCandid, we're dedicated to helping you maximize your graduation ceremony photography with efficient tools and strategies. Let's dive into how you can enhance your approach this grad season.

Schedule Your Pre-Grad Strategy Session 📅

Kick off the season right by booking a pre-grad chat with Jack (https://calendly.com/nowcandid-training). In this meeting, we'll cover:

  • Event Setup: Make sure you setup your GradPics Now Event correctly, and know what to expect.
  • Equipment Review: Ensure you have all the necessary gear for what you want to accomplish.
  • Best Practices: Tips and tricks to boost your confidence and readiness.

This session is crucial for tackling your events with the expertise needed to capture every memorable moment.

Jack has even doubled his usual Calendly availability for grad season! Take advantage!

Mastering Selfie Check-In 🤳

Selfie Check-In revolutionizes how you capture and associate images with graduates:

  • Ensure Participation: Encourage every graduate to use the Selfie Check-In upon arrival. Consider assigning assistants to facilitate this process.
  • Visibility: Utilize multiple QR code placements—signs, lanyards, and handheld QR code signs (https://www.teamphotonetwork.com/QP...) to ensure no one misses out.
  • Extended Reach: Gather information not just from graduates, but also their families, expanding your marketing reach.

Benefits of Live-Uploading 🌐

Connect your camera to an iPhone, iPad, or Windows device for real-time image uploading and instant gallery updates:

  • Immediate Availability: Images are uploaded during the ceremony, speeding up delivery and increasing sales potential.
  • Seamless Integration: Use either direct camera tethering or post-event uploading through the NowCandid Web Dashboard for continuous marketing and matching.
  • Less Work: Once you and your photographers leave a ceremony, you're done! Walk away and watch the sales roll in.

Comprehensive Photo Coverage 📸

Go beyond the traditional shots to truly capture the spirit of graduation. More photos mean higher chances of sales. Capture a broad range of moments to provide ample choices for your clients.

  • Processionals
  • Buddy Shots
  • Pre-Stage Portraits
  • Post-Stage Portraits
  • Handshake Shots
  • Recessionals
  • Friends & Family Shots

Why Choose NowCandid for Graduations? 🎓

GradPics Now isn't just about taking photos; it's about enhancing the entire experience:

  • Background Removal: Currently free! Background removal can add a professional touch, allowing subjects to choose from selectable, default backgrounds.
  • Full Support: Our support team handles customer inquiries related to orders and ordering, so you can focus on shooting.
  • Cost-Effective: No subscriptions; we only profit when you do, only taking a small commission on orders, ensuring our goals align with your success.
  • User-Friendly: Designed for ease of use, robust against mistakes, and backed by reliable recovery options.
  • Residual Sales: We keep images hosted and online for at least 15 years, helping you get residual sales as the years go by.
  • Successful: Graduation photographers find it incredibly easy compared to their past workflows, and find themselves earning 20%+ more (or in some cases, much more than that!) than what they previously made in sales, with a fraction of the effort.

Ready to take your graduation photography to the next level?

Don't wait—schedule your session with Jack today (https://calendly.com/nowcandid-training) and ensure you're fully prepared to make this grad season your most successful yet!

Transforming Event Photography: How Rachel Sherman Elevated Her Business with NowCandid’s QuicPics
Success Stories
May 1, 2024

Transforming Event Photography: How Rachel Sherman Elevated Her Business with NowCandid’s QuicPics

5
 minutes read
Rachel Sherman, owner of TSS Photography of South Florida, discovered the game-changing benefits of NowCandid's QuicPics program through a networking opportunity that not only enhanced her business but also solidified new partnerships.

A Chance Meeting Leads to Opportunity

It all began at a Network Lead Exchange (NLX) meeting where Rachel met Mia, a member of NLX. A friendship quickly formed, catalyzed by shared professional values and a mutual dedication to community service. Rachel knew she could lean on NowCandid when she received a last-minute request to cover a “Galantine’s Day Lunch Celebration” through Mia’s referral.

Despite the tight schedule, Rachel rearranged her commitments to cover the event, leveraging the QuicPics program to deliver high-quality, timely photos.

Instant Gratification and Enhanced Visibility

The event was a win-win for all involved. Rachel provided timely and professional photography services, greatly enhancing the experience for attendees who were thrilled to receive instant access to their images. This instant delivery allowed them to share their photos on social media right away, amplifying the event's reach and engagement online.

Meanwhile, the host appreciated the immediate availability of high-quality images which could be leveraged for further marketing efforts.

This efficient service not only helped Rachel cement her reputation as a top-tier photographer but also showcased her ability to add significant value to events by boosting their visibility and attendee satisfaction.

Seizing the Moment with QuicPics

Seeing the QuicPics program in action, Mia was additionally impressed by the custom graphic banners Rachel created for each event, that include the event name and sponsor logos, which prompted her to secure Rachel’s services for the Weston Bar Association's networking luncheon.

Rachel attended the luncheon as a guest, providing a supportive presence while her team easily managed the Tap-A-Face workflow.

Exclusive Partnership Announcement

The collaboration was so successful that at the end of her speech, Mia announced TSS Photography as the Exclusive Photographer for the Weston Bar Association.

This partnership marked a significant milestone for Rachel, demonstrating the powerful impact of effective networking combined with the right technological tools like NowCandid's QuicPics.

A Model for Success

Rachel Sherman’s experience illustrates how integrating innovative tools like NowCandid’s QuicPics can transform a photography business from simply capturing moments to becoming an integral part of community engagement and business growth.

Her story is a testament to the potential that professional photographers can unleash when they combine skill with cutting-edge technology.

For those inspired by Rachel's story and interested in leveraging QuicPics for their own events...

Create your free NowCandid account to learn more about how this tool can elevate your photography business to new heights.

Learn How NowCandid Can Help You Remarket Your Pre-NowCandid Images🌟
Success Stories
April 22, 2024

Learn How NowCandid Can Help You Remarket Your Pre-NowCandid Images🌟

8
 minutes read

For those who are new to NowCandid, let me tell you that NowCandid does a lot to help you continue to make sales on the images that you put through our system!

Things such as:

  • Long-Term Hosting: We keep galleries online for at least 15 years.
  • Ongoing Marketing: Annual Event reminders & occasional consolidated Event marketing.
  • Sales Reinforcement: "Order More" QR codes on print products to encourage reorders.

So, if you're using NowCandid for your current and future Events, those Events are all set to generate plenty of residual sales as the years go by!

However, did you know that NowCandid can be used to easily remarket images from your past, pre-NowCandid Events?

As a photographer, you have probably used other software and sales solutions in the past. That's okay! NowCandid is not a jealous business partner, and we are just happy you're here for us to help you now.

So let's talk about how we can help you get more sales out of those past Events of yours.

The Power of Remarketing 🔄

First off, let me say that this will only work in situations where you have:

  • Pictures of Individuals: Such as headshots or portraits.
  • Corresponding Contact Information: You need to know which contact info goes with which image files.

If you have past Events with those two things readily available, then you can use our oft overlooked FaceMatch Import Workflow to create what we often call a FaceGroup in your NowCandid Dashboard.

You can then use that FaceGroup (pictures of individuals corresponding to an uploaded set of contact information) in any of your NowCandid Events!

Meaning... you could create a NowCandid Event, utilize a FaceGroup of some school picture headshots you did, and then upload to that Event that class's graduation pictures, school pictures, dance pictures, or anything else you'd like to remarket!

Once the "reference images" from your FaceGroup are in the Event as well as your past images of that same group of people - the images will match up using our Face Matching processes and begin a marketing campaign and sales effort that will help you generate some sales on those old images right now, as well as occasional residual sales over the years and years to come.

Your Portfolio, Forever Profitable 💼

As an example, a new NowCandid user performed the exact processes we described above to "remarket" graduation pictures from 4 of the graduations they photographed last year.

Within a month of remarketing those 2023 images, this user generated about $1300 in sales and shipping!

That $1300 will be in addition to the sales they will be able to make as the years go by, thanks to the residual sales tactics we mentioned earlier.

Unlocking New Sales with Old Memories 🔑

So, if you dear reader are in a position to utilize some of the portraits and contact info you've collected in the past, consider using NowCandid to remarket them! Doesn't matter if they're 1, 3, 5, or even 10+ years old.

NowCandid does not charge you any subscription or hosting fees, so even if you were to make $0 in sales, it won't cost you a thing.

We only make money when you do, and we only want to help you earn more and work less!

Get Started Now 🚀

Ready to give your vintage images a new lease on life? Schedule a walkthrough with our specialist, Darwin, and let's get those images working for you once more. Click here to book your session: NowCandid Training

NowCandid is committed to helping you earn more with less effort. Let’s turn those archived galleries into a flourishing sales channel, starting now!

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

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