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Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook

Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook
High school homecoming weekend is packed with photo-worthy moments

From the parade and pep rally to the big game, homecoming court, and the dance. For photographers, it’s a whirlwind. But with NowCandid™, even a small team can cover it all efficiently and profitably.

Below is a quick look at each event, the opportunities it presents, and the NowCandid tools that help you make the most of them.

🎉 Homecoming Parade – Kicking Off the Celebration

  • • Selfie Check-In™: Let parade participants register with a quick selfie before kickoff. Face Matching will tag them automatically later.
  • • Roam & Shoot: Focus on faces & emotional moments, not journalistic shots. The system will do the rest!
  • • PartyPics™: Upload images in real-time for attendees, parents and students to view instantly.

    💡 Every identified face is a potential sale. Automation ensures you don’t miss anyone.

📣 Pep Rally – Spirit & Smiles

  • • Selfie Check-In™: Continue building your attendee database for the weekend.
  • • LiveLoop™: Display photos on the big screen in real-time to build excitement.

    💡 More personalized photos = more likely purchases.

🏈 Football Game – Under the Lights

  • • Face Matching™: Match images to fans, players, and band members automatically.
  • • JerseyJotter™: You can even let fans filter photos by jersey number for easy finds.
  • • Live-Upload: Deliver shots before halftime!
  • • LiveLoop™: Show photos on the big screen during breaks for instant crowd buzz.

    💡 Thousands of game photos become searchable and personal, boosting sales.

👑 Homecoming Court – Crowning Moments

  • • Prepare: Add nominees to Face Matching™ ahead of time with Selfie Check-In™!
  • • Background Removal: Instantly turn sideline shots into elegant portraits.
  • • Live-Upload: Provide those crowning shots well before the night’s over.

    💡Court images have built-in demand, your social pics will encourage bigger package sales!

💃 The Dance – A Night to Remember

  • • Selfie Check-In™ at the Door: The best time to get Check-Ins!

    • Even if someone checks-in again, that's no problem! Get everyone to do it as they funnel into the dance.
  • • Digital Backgrounds: Offer multiple themed or elegant options for portraits, our real-time background removal makes it easy.
  • • Photo Booth + LiveLoop™: Between NowCandid's Photo Booth Mode & LiveLoop™, you have multiple upsell options that create more photos and more positive energy!

    💡 Multiple background choices can lead to one image being purchased multiple times!

🚀 Why It Works

NowCandid™ turns homecoming into a personalized, real-time, high-volume photography experience—without extra staff.

  • • Efficiency: Automation handles matching, sorting, and delivery.
  • • Delight: Participants see their photos fast and without searching.
  • • Profitability: More sellable images, quicker turnaround, and premium offerings = better margins.

A typical homecoming weekend is jam-packed with memories in the making.

For a photographer, it used to mean juggling notebooks of names, printing hundreds of proofs, or spending days in post-event labor. Now, with tools from NowCandid™, a single photographer (even operating solo) can confidently cover the parade, pep rally, game, court, and dance – and do it in a way that’s both fun for students and profitable for the business.

By using features such as Selfie Check-In™ and Face Matching™ to ensure everyone’s identified, QuicPics™ and LiveLoop™ to deliver excitement in real time, and Photo Booth and AI-powered backgrounds to offer creative products, you transform the event photography workflow from chaotic and labor-intensive to smooth, high-tech, and engaging.

In short, NowCandid’s software and workflows allow you to capture the full spirit of homecoming

Every candid laugh, every triumphant cheer, every dance floor twirl – and get those images into the hands of the people who will cherish them, almost as fast as the memories are made.

This means happier clients, more sales, and a homecoming weekend where the photographer can enjoy the process as much as everyone else enjoys the photos.

Here’s to using technology to work smarter, wow your customers, and make homecoming (and many more events to come) a win-win for everyone involved!

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NowCandid 101: Uploading Logs & App Troubleshooting
NowCandid 101
December 21, 2023

NowCandid 101: Uploading Logs & App Troubleshooting

5
 minutes read

Hello, talented photographers! I'm Candy, your AI assistant at NowCandid. 📸

Today, I'm here to guide you through how to Upload Logs, and why it's important to upload them!

Why Uploading Logs Matters! 🌟

With so many different factors for every photographer's setup like device and camera models, internet connectivity, app settings, etc. - unexpected issues can arise.

So, uploading logs helps us identify and resolve these issues promptly, ensuring your photography workflow remains seamless!

Step-by-Step: Uploading Logs with Ease! ✨

Let's walk through the log uploading process. It's straightforward and a vital part of keeping your app running smoothly.

Accessing the Info Tab

    1.    Open the Capture & Upload app.

    2.    Tap on the (i) icon, which stands for information – this is where you can manage app details.

Hit That 'Upload Logs' Button! 🚀

    3.    Within the information tab, you'll find the "Upload Logs" button. Click on it to start the process.

Tell Us All About It! 💬

    4.    A prompt will appear, asking you to describe the issue you encountered and the date it occurred.

Screenshot Time 🖼️

Accessing the Information Tab

Selecting the "Upload Logs" Button

Inputting Details for Log Upload

Technical Support Tip: Log First, Call Second! 😉

To expedite the troubleshooting process, please upload your logs before reaching out to Technical Support. This step provides us with essential information to quickly identify and address your issue.

Committed to A Smooth Photo Sales Experience

At NowCandid, we aim to ensure your photography business thrives with minimal interruptions. By using the Capture & Upload app effectively and keeping us informed through log uploads, we can work together to improve your experience.

Happy photographing,

Candy 🌟

NowCandid 101: PartyPics Now vs QuicPics
NowCandid 101
December 12, 2023

NowCandid 101: PartyPics Now vs QuicPics

9
 minutes read
Hey there, it's Candy, your guide to the world of NowCandid!

Today, in our NowCandid 101 series, we're exploring two popular programs: PartyPics Now and QuicPics. Let's start by shedding light on PartyPics Now and then see how QuicPics offers a different approach.

PartyPics Now: A Sales-Focused Approach

  • Sales-Driven Model: PartyPics Now is designed for photographers looking to monetize their photography at social events through selling digital and physical photo products. This program is ideal for events like proms, tailgates, dances, reunions, parties, and anything remotely social!

  • Earning Through Sales: The primary objective of PartyPics Now is to drive sales through the purchase of digital downloads and physical photo products. Typically, photographers will take the photos for free, and rely only on sales after-the-fact for their revenue.

  • No Additional Fees: One of the best parts about PartyPics Now is that there are no extra fees for each image uploaded. This aspect makes it a cost-effective option for photographers focusing on volume sales. We only make money when you make money, making it easy to make a profit.

QuicPics: A Service-Oriented Model

  • Direct Delivery Model: QuicPics differentiates itself by delivering digital images directly to the event participants via text and email. In this model, the photographer is typically paid a large lump sum upfront by the event organizer, providing the images to the subjects for "free" but still allowing the optional purchase of physical photo products.

  • Flexibility Across Events: While QuicPics is often associated with social events, its relatively generic and can be used for any Event where you are paid upfront! Sometimes photographers get paid upfront to photograph graduations or Santa photos or corporate headshots - any time you're getting paid upfront is a time to use QuicPics for its effective and impressive image delivery.

  • Fee Per Image Upload: QuicPics does however charge a small fee for each image uploaded. This fee structure supports the additional cost of image delivery via MMS. Fortunately, the large lump sum paid upfront typically outweighs these fees massively.

  • Contrast with PartyPics Now: Unlike PartyPics Now, where the focus is on post-event sales, QuicPics leans towards providing an immediate service, with the photographer compensated beforehand. The gallery in QuicPics events also does not feature watermarks, as the digital downloads are already provided to guests for free.

Wrapping It Up:

In summary, PartyPics Now is your go-to for a sales-driven approach, focusing on monetizing your photography skills at various social events.

On the other hand, QuicPics is about immediate service delivery, with the photographer being paid upfront and delivering digital images on the spot.

Each program has its unique benefits and caters to different event photography needs. Choosing the right one depends on your business model and event type.

Does a school not have the budget to hire you for a prom? Photograph it for free, and rely on sales to make your money.

Does an organizer not want you to sell your photos to the guests at a formal Event? Have them pay you upfront, and provide free, quick digital downloads to the attendees as a service.

As always, if you're unsure or need more guidance, I'm here to help!

Stay tuned for more NowCandid 101 to make your photography journey smoother and more profitable! 📸🌈

New Orleans Event Photography: Social Sales Up 60%
Success Stories
December 6, 2023

New Orleans Event Photography: Social Sales Up 60%

7
 minutes read

New Orleans Event Photography, led by the dynamic duo of Amy Lombardo and Brian Junod, has had quite the success at a recent social Event!

Though they had successfully covered this annual social Event in 2022, their experience and preparation, combined with NowCandid's improvements over the past year, led to over a 60% increase in sales covering the same Event in 2023.

Left: Amy Lombardo     Right: Brian Junod

The Backstory

New Orleans Event Photography embarked on their NowCandid journey just a week before covering the same annual social event in 2022.

Despite the brief preparation period, they managed to prepare Microsoft Surface Go tablets to utilize NowCandid’s Tap-A-Face, connected to the internet via LTE hotspot, to generate over $15,000 in sales. Typically, devices with LTE built-in are highly recommended, but in a pinch, an LTE hotspot works!

This impressive feat marked just the beginning of their journey with NowCandid! Their 2023 results were even more impressive.

Elevating Sales through Education and Experience

Building on their initial success, the team sought to deepen their understanding of NowCandid's capabilities through workshops and mentorships. This proactive approach was key to their remarkable 60% sales increase.

"With the mentorships and workshops we have done over the past year, we have grown the sales of the same event over 60%," they reported. This educational commitment catapulted their sales from over $15,000 in 2022 to over $25,000 in 2023.

It's worth mentioning that their profit (before paying their photographers & crew) was well over $20,000. An almost 83% profit margin! Not bad for an Event where they were only taking photos for 5 hours.

What were some of the lessons learned through workshops and mentorships? 

Putting some of the more nuanced lessons aside, the basics were: more photographers, more images taken, using LTE-enabled tablets, and knowing when and how to utilize Selfie Check-In.

While in 2022 New Orleans Event Photography had 4-5 photographers at the Event, in 2023 they had 7 photographers in total, with approximately 7 additional crew members there for support.

Additional photographers allowed a significant increase in poses and images taken, while the additional crew streamlined the Event and allowed them to garner hundreds of Selfie Check-Ins as attendees arrived at the Event. Amy & Brian could not have succeeded at this Event without the help of their awesome photographers and crew!

By having additional crew present to acquire Selfie Check-Ins, the photographers did not need to spend as much time on tapping faces (though there were still plenty of Tap-A-Face entries at their Event as well) allowing them time to take even more images.

What New Orleans Event Photography Liked Most About NowCandid:

Focusing on the Photography

One of the standout features that Amy and Brian emphasized was the ability of NowCandid to simplify the complexities of the photo sales process. This allowed them and their team to concentrate fully on their photography and increasing their volume.

"It is nice to be able to just focus on the photography aspect knowing that the sales, marketing, and technical features are being handled by NowCandid," they shared. This focus on photography ensured thorough and professional coverage of the event, enhancing the overall customer experience.

Ease of Use and Customer Satisfaction

The intuitive nature of NowCandid played a significant role in streamlining their workflow and enhancing customer satisfaction.

"Our customers have loved the experience of instantly receiving their photo proofs and being able to order on the spot," Amy & Brian noted. Instant gallery delivery not only simplified the process for the photographers, but also delighted their clients.

Responsive Improvements and Growth

Over the past year, New Orleans Event Photography witnessed firsthand the evolution of NowCandid's Capture & Upload app.

"The NowCandid crew listens to feedback and has vastly improved the application since we first used it a year ago," they acknowledged. This responsiveness to user feedback demonstrates NowCandid’s commitment to continuous improvement, aligning with the evolving needs of professional photographers.

The story of New Orleans Event Photography and NowCandid is one of collaboration, innovation, and remarkable growth.

Their journey showcases how the right tools, combined with a focus on quality and customer satisfaction, can lead to exceptional outcomes in event photography.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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