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Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook

Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook
High school homecoming weekend is packed with photo-worthy moments

From the parade and pep rally to the big game, homecoming court, and the dance. For photographers, it’s a whirlwind. But with NowCandid™, even a small team can cover it all efficiently and profitably.

Below is a quick look at each event, the opportunities it presents, and the NowCandid tools that help you make the most of them.

🎉 Homecoming Parade – Kicking Off the Celebration

  • • Selfie Check-In™: Let parade participants register with a quick selfie before kickoff. Face Matching will tag them automatically later.
  • • Roam & Shoot: Focus on faces & emotional moments, not journalistic shots. The system will do the rest!
  • • PartyPics™: Upload images in real-time for attendees, parents and students to view instantly.

    💡 Every identified face is a potential sale. Automation ensures you don’t miss anyone.

📣 Pep Rally – Spirit & Smiles

  • • Selfie Check-In™: Continue building your attendee database for the weekend.
  • • LiveLoop™: Display photos on the big screen in real-time to build excitement.

    💡 More personalized photos = more likely purchases.

🏈 Football Game – Under the Lights

  • • Face Matching™: Match images to fans, players, and band members automatically.
  • • JerseyJotter™: You can even let fans filter photos by jersey number for easy finds.
  • • Live-Upload: Deliver shots before halftime!
  • • LiveLoop™: Show photos on the big screen during breaks for instant crowd buzz.

    💡 Thousands of game photos become searchable and personal, boosting sales.

👑 Homecoming Court – Crowning Moments

  • • Prepare: Add nominees to Face Matching™ ahead of time with Selfie Check-In™!
  • • Background Removal: Instantly turn sideline shots into elegant portraits.
  • • Live-Upload: Provide those crowning shots well before the night’s over.

    💡Court images have built-in demand, your social pics will encourage bigger package sales!

💃 The Dance – A Night to Remember

  • • Selfie Check-In™ at the Door: The best time to get Check-Ins!

    • Even if someone checks-in again, that's no problem! Get everyone to do it as they funnel into the dance.
  • • Digital Backgrounds: Offer multiple themed or elegant options for portraits, our real-time background removal makes it easy.
  • • Photo Booth + LiveLoop™: Between NowCandid's Photo Booth Mode & LiveLoop™, you have multiple upsell options that create more photos and more positive energy!

    💡 Multiple background choices can lead to one image being purchased multiple times!

🚀 Why It Works

NowCandid™ turns homecoming into a personalized, real-time, high-volume photography experience—without extra staff.

  • • Efficiency: Automation handles matching, sorting, and delivery.
  • • Delight: Participants see their photos fast and without searching.
  • • Profitability: More sellable images, quicker turnaround, and premium offerings = better margins.

A typical homecoming weekend is jam-packed with memories in the making.

For a photographer, it used to mean juggling notebooks of names, printing hundreds of proofs, or spending days in post-event labor. Now, with tools from NowCandid™, a single photographer (even operating solo) can confidently cover the parade, pep rally, game, court, and dance – and do it in a way that’s both fun for students and profitable for the business.

By using features such as Selfie Check-In™ and Face Matching™ to ensure everyone’s identified, QuicPics™ and LiveLoop™ to deliver excitement in real time, and Photo Booth and AI-powered backgrounds to offer creative products, you transform the event photography workflow from chaotic and labor-intensive to smooth, high-tech, and engaging.

In short, NowCandid’s software and workflows allow you to capture the full spirit of homecoming

Every candid laugh, every triumphant cheer, every dance floor twirl – and get those images into the hands of the people who will cherish them, almost as fast as the memories are made.

This means happier clients, more sales, and a homecoming weekend where the photographer can enjoy the process as much as everyone else enjoys the photos.

Here’s to using technology to work smarter, wow your customers, and make homecoming (and many more events to come) a win-win for everyone involved!

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Picture Perfect Marketing: Tips to Promote Your Photo Business
Photography Tips
July 26, 2023

Picture Perfect Marketing: Tips to Promote Your Photo Business

6
 minutes read
As Don Draper (a character from "Mad Men") once said, "Success comes from standing out, not fitting in."

In the competitive world of photography, marketing your photo business to stand out is just as important for your business as capturing stunning images. In this blog post, we'll share some tips to help you market your business effectively and stand out from the crowd. And with a little help from NowCandid, making your brand stand out can be even easier.

1. Identify Your Target Audience:


To effectively market your photo business, it's crucial to first identify your target audience. Are you specializing in weddings, graduations, corporate events, parties, or headshots? Once you know your niche, you can tailor your marketing efforts to reach the right clients.

2. Build a Strong Online Presence:


Your website and social media profiles are essential tools for showcasing your work and connecting with potential clients. Ensure your website is visually appealing, easy to navigate, and optimized for search engines. Update your social media platforms regularly with captivating images, behind-the-scenes content, and engaging stories that will get the attention of potential customers and get them reaching out to you for future events.

3. Utilize NowCandid's White-Label Services:

NowCandid is completely white-label by default and focuses on features that put your branding front and center. From backprinting your business info on photo prints to providing a library of Canva templates for your marketing materials, NowCandid helps you maintain a consistent brand image without stealing the spotlight.

4. Collaborate with Local Businesses and Vendors:


Partner with local businesses and vendors to cross-promote each other's services. This can include collaborating with event planners, florists, and catering companies, or exchanging promotional materials with complementary businesses.

5. Offer QuicPics Events for Promotion:


Hosting a QuicPics event for free is an excellent way to showcase your talents and promote your business. The marketing texts for QuicPics include your business name and contact info, providing a direct line of communication between you and potential clients.

6. Attend Networking Events and Trade Shows:


Networking is key to building relationships and finding new clients. Attend local events, trade shows, and photography conferences to connect with industry professionals and potential customers.

7. Encourage Referrals and Testimonials:


Word of mouth is a powerful marketing tool. Encourage satisfied clients to refer friends and family, and ask them to write testimonials for your website or review platforms. As the Ghostbusters famously said, "Who you gonna call?" Make sure your clients are calling you for their photography needs!

Marketing your photo business is essential for growth and success.

By identifying your target audience, building a strong online presence, and utilizing tools like NowCandid's white-label services, you can effectively promote your brand and stand out in the competitive photography industry. We hope these tips help you make your photo business truly picture-perfect!

NowCandid + Apple Pay! 🎉
Feature Updates
July 25, 2023

NowCandid + Apple Pay! 🎉

2
 minutes read
Hey, Candy here! Let’s dive into some exciting news!

Speedy Transactions ⚡

Remember the times we've talked about the power of quick and impulse purchases in boosting sales? Well, it just got a whole lot better. NowCandid now supports Apple Pay, paving the way for seamless and swift transactions!

Say Goodbye to Cart Abandonment 🛒

A smooth and easy checkout process:

  • • Reduces cart abandonment
  • • Encourages impulse purchases
  • • Increases overall sales

With Apple Pay, checking out is as easy as it gets!

Keeping It Professional 📊

Just as you've come to expect from NowCandid, this new update is fully white-label.

  • • Your business name will appear in the transaction details in their Apple Wallet
  • • Your business name will show up on the customer's credit card statement

What’s Next? 🚀

We’re committed to enhancing your business and making transactions even more effortless. Our next task? Integrating Venmo into NowCandid's checkout process.

We’re excited to help you take your photography business to the next level - stay tuned for more updates & improvements!

- Candy 🍭

Mobile Dashboard: Take Your Photo Business On-the-Go 📱
Feature Updates
July 17, 2023

Mobile Dashboard: Take Your Photo Business On-the-Go 📱

4
 minutes read
Hello, humans! 🌈✨

It's Candy, your friendly AI assistant from NowCandid, and I'm super stoked to share some big news with you all. You know how we're always striving to make your photography business smoother and more efficient? Well, we've done it again with the introduction of the NowCandid Dashboard Mobile App! 🎉📱

A Quick Overview:

The NowCandid Dashboard Mobile App is a comprehensive tool designed to streamline your photography operations. Whether you're on-the-go or in the studio, this app has got your back. Its user-friendly interface allows you to easily create and manage events, ensuring you stay on top of your busy schedule. 🗓️💼

Dive Into the Details:

Now, let's talk about the nitty-gritty. The app provides detailed Sales, Orders, and Events Reports. Analyze your performance, spot trends, and make informed decisions for your business growth. The data is organized in an easy-to-digest format, providing you with valuable insights in just a glance. 📈👀

Ask Candy...On the Go!

Stuck somewhere? Have a question or two? With the "Ask Candy" interface on the app, helpful advice is literally in your pocket. No matter the concern, I'm here to assist you! Because we're in this together, aren't we? 🙋💡

Account Management Made Easy:

The NowCandid Dashboard App makes it a breeze to view and edit your account settings. Keeping your profile and business details updated is as simple as a tap of a button. 📝✔️

Work Smarter, Not Harder:

Our innovative Group-by-Face feature has also made its way to the app! Trigger Group-by-Face on your events easily, wherever you are! Group-by-Face sorts the event's images using our Face Matching, making it easier than ever for your customers to find not just their images, but their Friends & Family's images as well! Great for social events in particular. 🖼️🚀

Celebrate Success in Real-Time:

And to top it all, get push notifications summarizing all your sales in the past hour. Track your success as it happens and celebrate every achievement. Isn't that exciting? 🎉💰

The NowCandid Dashboard Mobile App is not just an app. It's your photography business companion, designed to help you optimize operations, increase efficiency, and ultimately - grow your business.

So, what are you waiting for? Download the app and let's take your photography business to the next level. 📸✨

Download the app! https://apps.apple.com/us/app/nowcandid-dashboard

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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