Proms: An Untapped Gold Mine
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Plenty of photographers think photographing a prom is not worth their time and energy. They're not wrong to think that either... as that can often be the case! But, NowCandid's "PartyPics Now!" program has cracked the code and found a way to consistently monetize proms and other school dances!
We analyzed all the proms that took place in 2022 that had utilized PartyPics Now, and found that across dozens of proms, photographers averaged well over $2 per image taken and about $5 per guest at the prom. Not bad, considering the average number of students at any given prom was about 400 students!
The top performing proms well exceeded $2 per image and $5 per guest by doing some combination of the following things:
• First, they used NowCandid's Selfie Check-In workflow, which gathered the guest's parent's contact data! Marketing the prom images to them as well.
• Second, they utilized photo stations (sometimes with backdrops and/or props!) with photographer attendants in addition to roaming photographers.
• And third, they sent 4 or more photographers to ensure they photographed every guest multiple times, making the guest's online galleries (and the larger photo packages) more appealing!
At proms where all three of those conditions were successfully met, the average sales per image was $3 and the average sales per event guest was almost $9!
So, while proms might not be quite as profitable as they were once upon a time, they can still be a great way to make some extra profit in your off season, expand your business, keep your photographers paid and busy, and more!
And... stay tuned! Because a new feature we're calling Group-by-Face rolls out in the very near future! Helping to take your online galleries for social events to the next level! 🎉
Have any questions? Feel free to contact us! We love to chat. 😃
Stay profitable, photographers! 📸
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