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Assemble Your Photography A-Team: Tips for Hiring and Training Photographers

Assemble Your Photography A-Team: Tips for Hiring and Training Photographers

As the great philosopher Voltaire once said, "With great power comes great responsibility." Well, maybe it was actually Uncle Ben from Spider-Man, but the point still stands! As your photography business grows, you'll need to expand your team and delegate tasks. In this blog post, we'll share tips on hiring and training photographers to help you build your very own photography A-Team. And with the support of NowCandid, you'll be well on your way to a thriving photo business.

1. Define Your Ideal Photographer:
Before you start hiring, take the time to define the qualities and skills you're looking for in a photographer. Consider the specific niches your business covers, your brand identity, and the type of work environment you aim to create.

2. Scout for Talent:
Look for photographers through local photography clubs, online communities, social media, and job boards. Reach out to your network and ask for recommendations. When you can’t find photographers, find social, outgoing personalities, and train them to be photographers! Oftentimes, an outgoing person trained to be a photographer is an easier prospect than training a shy photographer to be outgoing.

3. Conduct Thorough Interviews:
During the interview process, ask questions that allow candidates to showcase their skills, experience, and personality. Review their portfolios, ask for references, and consider conducting a trial shoot to see how they perform in action.

4. Offer Competitive Compensation:
To attract top talent, offer competitive compensation packages that include fair wages, bonuses, and potential for growth within your company. If you compensate with base pay + a per image rate, be sure to paint the picture of what their pay would be if they were successful in taking a lot of pictures at an event!

5. Invest in Training and Development:
Once you've hired your team of photographers, invest in their ongoing training and development. Encourage them to attend workshops, webinars, and conferences to stay updated with industry trends and techniques. Use some of NowCandid's training resources, as it can help streamline the training! And don’t forget to always keep them connected with your business's core values.

6. Establish Clear Expectations:
Set clear expectations for your photographers regarding their roles, responsibilities, and performance metrics. Regularly review their progress and provide constructive feedback to help them grow and improve.

7. Foster a Positive Work Environment:
Create a supportive, collaborative work environment where your photographers feel valued and motivated. Encourage open communication, provide opportunities for team-building activities, and celebrate your team's successes.

Hiring and training photographers for your business is a crucial step in scaling your operations and ensuring long-term success. By defining your ideal photographer, scouting for talent, and investing in their development, you can build a strong, capable team that will help your business soar to new heights. Embrace your role as a leader, and assemble your photography A-Team with confidence!

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Crowning Moments: Turning Prom Night into Profit with NowCandid
PartyPics
April 10, 2024

Crowning Moments: Turning Prom Night into Profit with NowCandid

5
 minutes read
Prom night is an iconic milestone in a high schooler’s life, brimming with fashion, friendships, and unforgettable memories.

While it's true that smartphones have made "everyone a photographer", professional prom photography remains a lucrative venture. Why? The answer lies in the quality that professional photos can offer, capturing prom night with a finesse that smartphones simply can't match.

The Profitability of Prom Photography

Prom photography can be highly profitable, with a target metric of $1.50 per image being a realistic benchmark for success. However, with the right approach, this figure can soar, as evidenced by a NowCandid's users Oklahoma City Prom, which achieved $2 per image across 3000 pictures taken, totaling $6000 in sales.

The key to serious profitability lies in having quantity, quality, and variety! An effective photographer using NowCandid has the ability to quickly deliver a professional, high-quality image gallery that will capture the attention of their subjects.

Why Proms are Still Profitable

  1. Social Media Influence: Today’s high schoolers live in a social media-centric world where the quality of a photo can greatly increase the quality of a post. Professional, well-lit, and expertly framed photos are in demand for their social media feeds, making them willing to purchase digital copies for their Instagram or Facebook profiles.
  2. Parental Investment: Parents are equally important customers in the prom photography market. They cherish these milestones and are often more than willing to purchase photos that capture their child’s special night. Using Selfie Check-In allows you to collect both the subject and the parents' contact info, marketing the subject's photos to both parties!
  3. Speedy Delivery: With the help of NowCandid, images can be available for purchase instantly. Selling images right away can benefit your overall sales thanks to impulse purchases people make when they are at their most excited about the Event.
  4. Unique Print Products: Unique print products alongside desirable images is always a combination that will generate extra sales! A variety of products be purchased, in addition to the usual prints and downloads. You can even upload an Event-specific custom banner to your Events to further make your product unique compared to the images subjects can take with their own phones - turning every photo into a memento!

Keys to Successful Prom Photography

  • Quality: While taking a substantial number of photos is important, ensuring the quality of your images increases their salability. Ensure each photo is well-lit and tightly cropped!
  • 2 Pics Per Minute: Aim for 2 pictures every minute, targeting 120+ per hour. These need to be unique images too - don't count duplicates! Utilize features like NowCandid’s LiveLoop to encourage guests to seek out photographers to get on the big screen.
  • Posing: Encourage a variety of poses to maximize the number of sellable images for any group you approach. After photographing a group of four, break the group into couples, ladies only, guys only, etc.
  • Photo Stations: Establish a dedicated photo area with an attractive backdrop suitable for individuals, couples, and groups, enhancing the variety and appeal of a subject's image gallery. Props are optional, but can be a fun addition. Also, a photo station is also a good place to station your less-social photographers, as guests will come to them!
  • Selfie Check-In Mastery: Achieving high participation in Selfie Check-In not only streamlines image delivery but also ensures a direct marketing channel to both students and their parents.
  • Strategic Staffing: Align the number of photographers with the expected guest count, aiming for one photographer per 100-150 guests to ensure comprehensive coverage of the event.
  • Strategic Compensation: Many successful social photographers pay their photographers based on how many unique (no duplicates) and sellable (good quality) images they take at a party. Consider paying $0.20 per sellable image with a minimum pay of $18 an hour, guaranteeing them decent pay but giving them room to take more images to make you both more money. (Example: 120 images an hour would be $24 an hour)

NowCandid: Your Partner in Capturing the Magic of Prom Night

NowCandid software is designed to streamline the photography process, from efficient image capture and upload to simplifying sales through intuitive galleries and easy online ordering.

With NowCandid, photographers can focus on what they do best—taking stunning photos—while the platform handles the logistics, making each prom a potential goldmine of photographic opportunities.

Success Stories to Inspire

Photographers like Tosha LaForest and Eric Miller have harnessed the power of NowCandid to amplify their school dance and event photography sales. Their experiences underscore the potential of well-executed prom and dance photography to significantly boost revenue and client satisfaction.

Prom photography, powered by NowCandid, offers a great option for photographers to expand their portfolios and profit margins. By focusing on quality, variety, and quantity, photographers can tap into the lucrative prom market, turning each dance into a profitable venture (and fun) venture.

Learn more, and join the ranks of successful prom photographers with NowCandid.

Visit our success stories to learn more and get inspired to capture the vibrant energy and timeless elegance of prom night.

Webinars You Can't Miss
Events
March 18, 2024

Webinars You Can't Miss

1
 minutes read

We have several webinars coming up!

We are often organizing webinars to cover subjects such as how to profitably cover graduations, proms, Santa pictures, and more! As well as tips for marketing your services, hiring assistants and photographers, and growing your business.

We also cover how to make the most of NowCandid's numerous features, and how to use it to help scale your business.

There are no upcoming webinars at this time. Check back for the latest!

Background Removal, NowCandid's Newest Feature!
Feature Updates
March 13, 2024

Background Removal, NowCandid's Newest Feature!

7
 minutes read
Hey there, photographers and NowCandid fam!

It’s Candy here, your cheerful guide through the NowCandid universe, and I’ve got some thrilling news!

Introducing Background Removal 🚀

What’s New?

We’ve rolled out a game-changing feature: Background Removal, available for all NowCandid Programs & Workflows!

How It Works:

Before uploading your images (into a Background Removal enabled Event), simply mark the folder for Background Removal. We'll then use top-notch AI to whisk away the background, leaving you with pristine cutouts as an additional option alongside the original image in your subject's gallery.

And, it happens live!

If you practice best business practices with NowCandid, you probably upload your images live as you take them with the help of our Capture & Upload app! Images live-uploaded to a Background Removal folder will be cutout in no time at all, adding themselves to the subject's gallery automatically and on-the-fly.

Note: Capture & Upload App Version 3.17 or newer will be needed to utilize background removal while live-uploading images.

Choose Your Backdrop 🌟

Variety Galore:

The ever-popular gray and white 'Dover' background, arches in various architectural styles, and scenic outdoorsy vibes, your subjects can view and pick any background that catches their eye!

Future Customization:

Later this year, you'll be able to add your own backdrops to the mix, pre-rendering the background-removed image onto a custom background for your Events. Stay tuned!

Get Certified & Dive In 📜

Certification Needed:

To unlock this fantastic feature for your NowCandid Account, a quick certification is required. Check out how at the following page: Background Removal Certification (link)

The Best Part? It's On Us! 💖

Absolutely Free (For Now):

For the time being, enjoy this feature at no extra charge.

We need some time to assess how often Background Removal will be used and how it will affect sales. So, for now, it's free! Think of this as our way of saying thanks for being part of the NowCandid family. We're excited to see how Background Removal can enhanceyour business!

Note: 📝

Currently, the background-removed PNGs are exclusive to the Personal and All Images Galleries, with no direct download of the files for you the photographer. So, your customers can buy them, but you can't currently use the service to generate image cut-outs for use outside the system!

We’re buzzing with excitement over here at NowCandid about the extra sellable images this feature can bring to your photography Events! 🐝

Whether you’re shooting portraits at a graduation, soccer game, prom, or anywhere else - Background Removal is set to elevate your photography game, turn one image into many!

Stay tuned, as we'll be rolling out more customization options as the year progresses. If you have any questions or need a hand getting started, just give us a shout. We’re here to help every snap of the way!

Sparkly wishes,
Candy 🌟

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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