HomeNavigation arrowBlogNavigation arrow
Current page
Photography Tips

Picture Perfect Marketing: Tips to Promote Your Photo Business

Picture Perfect Marketing: Tips to Promote Your Photo Business
As Don Draper (a character from "Mad Men") once said, "Success comes from standing out, not fitting in."

In the competitive world of photography, marketing your photo business to stand out is just as important for your business as capturing stunning images. In this blog post, we'll share some tips to help you market your business effectively and stand out from the crowd. And with a little help from NowCandid, making your brand stand out can be even easier.

1. Identify Your Target Audience:


To effectively market your photo business, it's crucial to first identify your target audience. Are you specializing in weddings, graduations, corporate events, parties, or headshots? Once you know your niche, you can tailor your marketing efforts to reach the right clients.

2. Build a Strong Online Presence:


Your website and social media profiles are essential tools for showcasing your work and connecting with potential clients. Ensure your website is visually appealing, easy to navigate, and optimized for search engines. Update your social media platforms regularly with captivating images, behind-the-scenes content, and engaging stories that will get the attention of potential customers and get them reaching out to you for future events.

3. Utilize NowCandid's White-Label Services:

NowCandid is completely white-label by default and focuses on features that put your branding front and center. From backprinting your business info on photo prints to providing a library of Canva templates for your marketing materials, NowCandid helps you maintain a consistent brand image without stealing the spotlight.

4. Collaborate with Local Businesses and Vendors:


Partner with local businesses and vendors to cross-promote each other's services. This can include collaborating with event planners, florists, and catering companies, or exchanging promotional materials with complementary businesses.

5. Offer QuicPics Events for Promotion:


Hosting a QuicPics event for free is an excellent way to showcase your talents and promote your business. The marketing texts for QuicPics include your business name and contact info, providing a direct line of communication between you and potential clients.

6. Attend Networking Events and Trade Shows:


Networking is key to building relationships and finding new clients. Attend local events, trade shows, and photography conferences to connect with industry professionals and potential customers.

7. Encourage Referrals and Testimonials:


Word of mouth is a powerful marketing tool. Encourage satisfied clients to refer friends and family, and ask them to write testimonials for your website or review platforms. As the Ghostbusters famously said, "Who you gonna call?" Make sure your clients are calling you for their photography needs!

Marketing your photo business is essential for growth and success.

By identifying your target audience, building a strong online presence, and utilizing tools like NowCandid's white-label services, you can effectively promote your brand and stand out in the competitive photography industry. We hope these tips help you make your photo business truly picture-perfect!

Related articles

Capturing the Champions of Tomorrow: A Guide to Youth Sports Photography Portrait Shoots and Team Photos
SportPics
May 3, 2023

Capturing the Champions of Tomorrow: A Guide to Youth Sports Photography Portrait Shoots and Team Photos

4
 minutes read

Youth sports photography is all about capturing the energy, passion, and camaraderie of young athletes as they embark on their journey to greatness. In this blog post, we'll share tips for getting started in youth sports portrait photography and team photos, and how NowCandid can help you achieve success in this exciting niche.

  1. Build Trust and Rapport with Athletes and Their Families:
    Young athletes may be nervous or shy in front of the camera, so it's essential to build trust and rapport with them and their families. Communicate openly, listen to their preferences, and share your enthusiasm for their achievements. Remember, your role as a photographer is to create a fun, positive experience for all involved.
  2. Choose the Right Location and Background:
    Select a location that showcases the sport's essence and complements the athletes' uniforms and team colors. Opt for natural settings such as fields or courts, or use a portable backdrop for a clean, professional look. Ensure the background is uncluttered and free from distractions to keep the focus on the young athletes.
  3. Master the Art of Posing and Composition:
    Like a superhero assembling their squad, guide your subjects into flattering and dynamic poses that showcase their personality and athleticism. Experiment with individual and group poses, ensuring each athlete's face and uniform are visible. Use a mix of traditional and creative compositions to create a diverse and visually engaging portfolio.
  4. Utilize Natural Light and Flash Techniques:
    Youth sports portrait photography often takes place outdoors, so make the most of natural light. Shoot during the golden hour for soft, warm lighting, and use a reflector to bounce light onto your subjects. For indoor shoots, invest in a portable flash kit to create well-lit, professional-looking images.
  5. Offer Customized Products and Packages:
    Offer a range of customizable products and packages to appeal to various clients and budgets. From prints and digital files to keychains and plaques, showcase your photos on a wide variety of products to provide a valuable service for your clients.
  6. Partner with NowCandid to Streamline Your Business:
    As Doc Brown from "Back to the Future" once said, "The future is whatever you make it, so make it a good one." NowCandid's powerful platform helps you make that good future for yourself. It can do a lot for youth sports photographers, like streamline their workflow, handle customer support, deal with all order fulfillment, and boost sales. By integrating NowCandid into your business, you can focus on capturing the champions of tomorrow while enjoying a seamless and efficient process from start to finish.

Youth sports portrait photography offers a unique opportunity to capture the passion and determination of young athletes as they strive for greatness. By following these tips and harnessing the power of NowCandid, you'll be well on your way to building a successful career in this exciting and rewarding niche. Now, go forth and capture the future legends of the sports world!

Helpful Tips: Using QuicPics at your Proms
QuicPics
April 19, 2023

Helpful Tips: Using QuicPics at your Proms

6
 minutes read

QuicPics is an innovative photo booth alternative designed to enhance the photo-taking experience at events like proms. As a photographer, QuicPics allows you to offer a modern, fun, and interactive experience for prom attendees, while you get paid upfront for your services. It can be sold as a “mobile photo booth” service, as a manned portrait station akin to traditional photo booths, or as a service where you provide both! Thanks to our cloud, no matter how many photographers or photo stations you have, they’ll all talk to each other, meaning guests only have to provide their contact info once. 

This short guide will walk you through how to effectively use QuicPics for a prom night:

  1. First, Understanding QuicPics:
    QuicPics is quite different from NowCandid’s other programs, it texts image files directly to guests in addition to a link to their online gallery. With NowCandid’s other programs, only links to online galleries of images are delivered. QuicPics also charges the photographer for each image they take and upload to the cloud, making it the only NowCandid feature that charges the photographer in any way.
  2. QuicPics’ Advantage:
    QuicPics is a perfect alternative to traditional photo booths. It's a mobile, modern, interactive, and engaging way to capture memories at proms. With instant texting of images to attendees, QuicPics ensures a seamless experience for everyone involved.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Pricing and Payment:
    As a photographer, it's essential to get paid upfront for your services. We recommend charging between $200 to $300 per photographer hour, possibly offering a discount if they are requesting a large number of photographers and/or hours. Alternatively, talk to the school or with involved parents about increasing the cost of prom tickets to pay for QuicPics services for the prom. Take payments using PayPal, Square, Venmo, via check, checkout on your own website, or whatever means are most convenient for you! Just ensure it looks professional to the school you’re dealing with.
  5. Planning your Workflow:
    To ensure a smooth process, have a tablet available for prom attendees to interact with the QuicPics platform. This will allow them to receive their photos via text message instantly thanks to the LTE connection of the tablets. We recommend using the Tap-A-Face workflow, which simplifies the process of collecting data and pairing it to their face, as well as being a fun addition to the prom already!
  6. Selling the Service:
    To promote your QuicPics services, create a compelling sales pitch that highlights the benefits of a mobile photo booth experience, the convenience of instant photo sharing, and the interactive nature of the platform. Showcase sample photos and emphasize the unique value QuicPics brings to a prom night.

QuicPics is a fun, interactive, and modern solution to traditional photo booths, making it an excellent addition to any prom night. By following these tips, hopefully you'll be able to provide a memorable experience for prom attendees while securing payment for your services. Happy snapping!

Proms: An Untapped Gold Mine
PartyPics
April 14, 2023

Proms: An Untapped Gold Mine

4
 minutes read

Plenty of photographers think photographing a prom is not worth their time and energy. They're not wrong to think that either... as that can often be the case! But, NowCandid's "PartyPics Now!" program has cracked the code and found a way to consistently monetize proms and other school dances!

We analyzed all the proms that took place in 2022 that had utilized PartyPics Now, and found that across dozens of proms, photographers averaged well over $2 per image taken and about $5 per guest at the prom. Not bad, considering the average number of students at any given prom was about 400 students!

The top performing proms well exceeded $2 per image and $5 per guest by doing some combination of the following things:

          • First, they used NowCandid's Selfie Check-In workflow, which gathered the guest's parent's contact data! Marketing the prom images to them as well.

          • Second, they utilized photo stations (sometimes with backdrops and/or props!) with photographer attendants in addition to roaming photographers.

          • And third, they sent 4 or more photographers to ensure they photographed every guest multiple times, making the guest's online galleries (and the larger photo packages) more appealing!

At proms where all three of those conditions were successfully met, the average sales per image was $3 and the average sales per event guest was almost $9!

So, while proms might not be quite as profitable as they were once upon a time, they can still be a great way to make some extra profit in your off season, expand your business, keep your photographers paid and busy, and more!

And... stay tuned! Because a new feature we're calling Group-by-Face rolls out in the very near future! Helping to take your online galleries for social events to the next level! 🎉

Have any questions? Feel free to contact us! We love to chat. 😃

Stay profitable, photographers! 📸

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List One
  • List Two
  • List Three
  • List Four
  • List Five

This is a link

This is bold text