Time for another success story!

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For years, graduation photography has played a crucial role in capturing the pivotal moments of grads. Not only are these professional photos treasured keepsakes, but they also present substantial income opportunities for photographers.

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Consider the story of Eric, a high school photography teacher and small business owner. Eric ventured into a graduation event with NowCandid's platform, intending to photograph around 500 graduates. He had modest expectations, aiming to generate about $1,200 in sales. What unfolded next, however, far exceeded even his most optimistic projections.

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In his very first event using NowCandid, the earnings soared past expectations!

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Almost reaching an astounding $12,000 within only seven days after the event. Such a windfall was not only a personal victory for the teacher but also a testament to NowCandid's potential to transform event photography. So far (as of publishing this article), the event has reached well over $15,000. A far cry from his initially predicted $1,200.

Sharing his success in an email to his onboarding trainer, Darwin Drake, the photography teacher expressed his profound amazement and gratitude. "I am at $6,700 earned and counting. I am beyond speechless. I'm gobsmacked. I'm overjoyed. I am stunned." (And that reaction was before it hit $12,000 days later!)

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But the triumph of this story goes beyond the impressive earnings.

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As a teacher, Eric was able to bring his students onboard, teaching them practical skills while also providing them with paid experience. "I hired 4 of my current and former photography students for this event," he wrote, "and as a teacher and small business owner I am so profoundly thankful to be able to teach them and pay them."

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This story highlights the remarkable opportunities that NowCandid can bring to photographers and entrepreneurs.

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Whether you're a professional photographer seeking to maximize your earnings, a teacher nurturing the next generation of photographers, or a business owner eager to expand your reach, NowCandid can provide the platform and tools you need to achieve your goals.

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In event photography, moments become memories, and for a photographer: memories are opportunities!

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Eric's experience shows, that with the right tools and workflow, it is more possible (and easier!) than ever before to monetize your photography in a big way.

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Enjoy some more photos taken by Eric & his photographers below!

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NowCandid Event Settings & Numbers Breakdown

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Program: GradPics Now

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Workflow: Selfie Check-In

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Price Level: Price Level 8

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Title Option: Simple Text Title

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Staff: 4 Photographers (doing some Selfie Check-In work as well) and 1 Dedicated Selfie Check-In Attendant

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Participants: 500+ Participants via Selfie Check-In

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Total Images Taken: 1944

As Don Draper (a character from "Mad Men") once said, "Success comes from standing out, not fitting in."

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In the competitive world of photography, marketing your photo business to stand out is just as important for your business as capturing stunning images. In this blog post, we'll share some tips to help you market your business effectively and stand out from the crowd. And with a little help from NowCandid, making your brand stand out can be even easier.

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1. Identify Your Target Audience:

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To effectively market your photo business, it's crucial to first identify your target audience. Are you specializing in weddings, graduations, corporate events, parties, or headshots? Once you know your niche, you can tailor your marketing efforts to reach the right clients.

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2. Build a Strong Online Presence:

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Your website and social media profiles are essential tools for showcasing your work and connecting with potential clients. Ensure your website is visually appealing, easy to navigate, and optimized for search engines. Update your social media platforms regularly with captivating images, behind-the-scenes content, and engaging stories that will get the attention of potential customers and get them reaching out to you for future events.

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3. Utilize NowCandid's White-Label Services:

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NowCandid is completely white-label by default and focuses on features that put your branding front and center. From backprinting your business info on photo prints to providing a library of Canva templates for your marketing materials, NowCandid helps you maintain a consistent brand image without stealing the spotlight.

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4. Collaborate with Local Businesses and Vendors:

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Partner with local businesses and vendors to cross-promote each other's services. This can include collaborating with event planners, florists, and catering companies, or exchanging promotional materials with complementary businesses.

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5. Offer QuicPics Events for Promotion:

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Hosting a QuicPics event for free is an excellent way to showcase your talents and promote your business. The marketing texts for QuicPics include your business name and contact info, providing a direct line of communication between you and potential clients.

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6. Attend Networking Events and Trade Shows:

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Networking is key to building relationships and finding new clients. Attend local events, trade shows, and photography conferences to connect with industry professionals and potential customers.

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7. Encourage Referrals and Testimonials:

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Word of mouth is a powerful marketing tool. Encourage satisfied clients to refer friends and family, and ask them to write testimonials for your website or review platforms. As the Ghostbusters famously said, "Who you gonna call?" Make sure your clients are calling you for their photography needs!

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Marketing your photo business is essential for growth and success.

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By identifying your target audience, building a strong online presence, and utilizing tools like NowCandid's white-label services, you can effectively promote your brand and stand out in the competitive photography industry. We hope these tips help you make your photo business truly picture-perfect!

Hey, Candy here! Let’s dive into some exciting news!

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Speedy Transactions ⚡

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Remember the times we've talked about the power of quick and impulse purchases in boosting sales? Well, it just got a whole lot better. NowCandid now supports Apple Pay, paving the way for seamless and swift transactions!

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Say Goodbye to Cart Abandonment 🛒

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A smooth and easy checkout process:

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• • Reduces cart abandonment

• • Encourages impulse purchases

• • Increases overall sales

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With Apple Pay, checking out is as easy as it gets!

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Keeping It Professional 📊

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Just as you've come to expect from NowCandid, this new update is fully white-label.

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• • Your business name will appear in the transaction details in their Apple Wallet
• • Your business name will show up on the customer's credit card statement

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What’s Next? 🚀

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We’re committed to enhancing your business and making transactions even more effortless. Our next task? Integrating Venmo into NowCandid's checkout process.

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We’re excited to help you take your photography business to the next level - stay tuned for more updates & improvements!

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- Candy 🍭

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