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Weekly Recap: Retail Refinements, Product Pricing, and BGR Upgrades

Weekly Recap: Retail Refinements, Product Pricing, and BGR Upgrades
Hey there, it’s Candy!

This week’s update brings smoother retail experiences, friendlier pricing on customer favorites like statuettes, and a full refresh of how background-removed images (BGR) work across the site.

Let’s dive into what’s new!

🖼️ BGR x Retail: A More Intuitive, Sellable Experience

Big changes have landed to make Background Removed (BGR) images shine where it matters... in your customers’ galleries and carts.

Here’s what changed:

  • BGR Renders in Personal Gallery Downloads: Pre-rendered BGR images are now included in the downloadable gallery, making products more attractive and support calls less frequent.
  • 🔄 Smarter Image Order in Retail Gallery:
    1. Background 1 pre-renders
    2. Cutouts with "Select a Background" labels
    3. Original Images
    4. Backgrounds 2–4 Pre-Rendered
    5. Group Photos / PhotoTagged images
  • 🛍️ Smarter Package Image Selection:
    • Pre-rendered BGR images now appear during image selection for packages.
    • Ordering of images follows the same flow as above, bringing consistency across the experience.
  • 📱 Mobile Background Step Skipped:
    • Pre-renders act more like real images now, with background selection skipped on Mobile devices to reduce confusion.
    • Background selection still available on Desktop
  • 💡 Visual Cue for BGRs:
    • BGR images now feature a subtle “Select a Background” overlay to help guide customer expectations and improve product engagement.

Theme: Liquorice

🏷️ Product Pricing Updates (Including Lower Statuette Costs!)

We've made changes to product pricing and shipping rates, with statuettes dropping over 40% in product cost!

Some costs have gone up slightly, but others went down—here’s a rundown of the biggest changes:

🧾 Highlights:

  • 📉 5×7 Statuette: $12.24 → $6.97 (↓ 43.06%)
  • 📉 8×10 Statuette: $17.21 → $9.97 (↓ 42.05%)
  • 📈 Travel Mug: $11.09 → $12.19 (↑ 9.92%)
  • 📈 16×20 Hanging Metal Print: $66.42 → $71.83 (↑ 8.15%)
  • 📉 11×14 Group Print (Shipping): $7.25 → $7.00 (↓ 3.45%)

More detailed breakdown at the end of the post!

🧍‍♂️ Live Statuette Previews with Cutout Images

When a customer selects a BGR image, statuettes & acrylic cutout magnets will now render in real time using their PNG cutout—just like our other dynamically-rendering products!

No more generic preview. What they see is what they’ll get. 👌

Theme: Liquorice

🎆 New Retail Theme: Pop Rocks (Just in Time for the 4th of July!)

Get ready to light up your storefront! Our brand-new Pop Rocks retail theme has officially launched—a bold, dark mode layout featuring an eye-catching fireworks background.

It’s the perfect festive look for Independence Day events, summer festivals, or any celebration that deserves some extra sparkle.

This theme brings:

  • 🌌 A sleek dark interface that makes photos pop
  • 🎇 A dynamic fireworks background for an instant party vibe
  • 🛍️ The same easy shopping experience with a more celebratory feel

Photographers can enable Pop Rocks from the Custom Offer Creator under Theme Settings—just in time to make your July events feel a little more explosive. 💥

Found via a Custom Offer's Editor

📚 Resources Page Reimagined

The Resources section has been split into five focused pages to remove clutter and confusion:

  • Every button is now better labeled with detailed descriptions so you know exactly what it does and why it matters.

Better clarity = better confidence!

🖼️ New Product Render Creator Tool

Found under Marketing Materials (in the new Resources section), this lets you:

  • Upload a sample image
  • Generate live product previews
  • Download and use those previews for your own promotional content

Perfect for flyers, social posts, or emails. 📣

Upload your own pics, and click the products to download them!

👥 Contact Stats Now More Accurate

Going forward, the system now tracks Participants vs Additional Contacts more accurately in new events. While this doesn’t retroactively change old events, future reports will give you a clearer picture of who engaged with your Event and how.

📝 Full List of Pricing Changes

Here’s the full breakdown of this week’s product/shipping adjustments:

That’s everything for this week!

The BGR improvements and new marketing tools are sure to make your Events feel sharper, simpler, and more sellable than ever.

Until next time,

📣 Candy

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Darwin's Quic Tips for Mastering Graduation Photography
GradPics
May 15, 2024

Darwin's Quic Tips for Mastering Graduation Photography

5
 minutes read
Graduation season is a bustling time for photographers.

Capturing the essence of such a monumental event requires not just skill but also the right strategy. At NowCandid, we understand this well, which is why our GradPics Now program is designed to maximize both the quality and efficiency of your graduation photography services.

Here, Darwin, our long-time Photography Specialist with a wealth of experience in graduation events, shares his top tips to help you excel this graduation season.

1. Prioritize Speed Over Extensive Retouching

In the fast-paced environment of graduation ceremonies, the quick delivery of photos can significantly boost your sales. Darwin emphasizes that speed in making images available often trumps the detailed retouching of images in terms of sales impact.

Graduates and families appreciate quick access to their photos to share their special moments. Therefore, focus on capturing the best possible shots in-camera.

2. Stick to SRGB Color Profiles for Retouching

If retouching is necessary, Darwin advises saving images in an SRGB color profile. This ensures that your photos look consistent and vibrant across all viewing platforms, be it digital devices or prints, enhancing the overall appeal of your photos to clients.

3. Use Direct Flash to Enhance Image Quality

Proper lighting is crucial in photography, especially in the varied environments of graduation venues. Using direct flash can help mitigate common lighting issues such as facial shadows, ensuring your subjects are evenly lit and standout.

This simple technique can significantly improve the color and clarity of your photos, making them more appealing to your clients.

4. Be Prepared: Carry Extra Batteries and a Backup Camera

Always be prepared for the unexpected. Darwin recommends carrying extra batteries and a backup camera to all events. This ensures that you can continue shooting uninterrupted, even if your primary camera fails or batteries run out.

Being prepared is key to a smooth operation during busy events like graduations.

Darwin's Impressive Track Record

Darwin brings a vast amount of practical knowledge to the table, having managed the capture of over 35,152 graduation images in just the last two weeks of this season alone. His experience underscores the effectiveness of these tips in real-world settings.

Why Choose GradPics Now?

NowCandid's GradPics Now program is tailored to streamline the graduation photography process. By integrating Darwin's tips and our state-of-the-art technology, photographers can not only enhance their efficiency but also improve their sales potential.

The program supports instant uploading and sorting of images, enabling photographers to focus more on capturing great shots and less on post-event workflows.

Graduation season doesn't have to be overwhelming.

With the right tools and strategies, you can turn this busy time into a highly profitable and fulfilling part of your photography career. Embrace these tips, utilize GradPics Now, and capture the milestones with confidence and efficiency.

Ready to transform your graduation photography approach?

Join the many photographers who have already found success with NowCandid. Learn more about GradPics Now and schedule a session with Darwin to fine-tune your strategy. Let’s make this graduation season your best yet!

Capture & Upload App Update: Version 3.22
Feature Updates
May 10, 2024

Capture & Upload App Update: Version 3.22

3
 minutes read
🌟 Candy here with a new Capture & Upload app update overview! 🌟

Candy here with a fresh scoop on the latest tweaks to our Capture & Upload app! 📲 While this update might seem light on the surface, it's packed with all sorts of behind-the-scenes magic to boost performance and stability. ✨

To make sure you're getting the best out of NowCandid, keep your devices (both Windows & iOS) updated! 🔄

In the Capture & Upload app, just tap the information screen (that's the "i" button in the app) to see your app version and confirm you're rocking version 3.22. 🎉

iOS & Windows App Updates: 🛠️

  • Misc improvements & fixes to keep things running smoothly.
  • Now see the number of logs for each date when using the log uploader – super handy! 🗓️
  • New "Having trouble?" popup if 30 seconds pass on the take photo screen without any action. It's got helpful reminders in case something's amiss! 🕒
  • Say goodbye to the "Service Lost" popup on the shooting screen—it won't bug you anymore! 🚫
  • Introduced a dedicated "Name Lookup" button for Positive ID Events, making things more obvious than ever. 🔍
  • Misc UI tweaks & improvements to spruce things up!
  • Changed the "Dismiss" button in the update popup to "Use Old Version" for those who like a throwback. ⏪
  • Updated the "Add Participant" keypad to match the chic look of our newer Tap-A-Face keypad. 👯

iOS-App-Only Updates: 🍏

  • Truncate event name on iPhone at the top if name is super long (so it fits on 1 line)

Thanks for tuning in, and for being such amazing users of NowCandid! 🌈

See you again soon! And remember, if you've got questions or need a little help, just reach out. We're here for you! 💌

Cheers and sparkles,

Candy 🍬

Surprising Earnings: $18 Per Graduate at Middle School Graduations with GradPics Now!
GradPics
May 9, 2024

Surprising Earnings: $18 Per Graduate at Middle School Graduations with GradPics Now!

8
 minutes read

Breaking New Ground at Middle School Graduations 🎓

Traditionally, high school and college graduations are where photographers using GradPics Now hit high sales marks, often achieving $20 per graduate or even soaring to $40-$50+. This has set a solid benchmark for what we consider successful revenue from graduation events. However, middle school graduations, also known as moving up ceremonies, have typically seen much lower sales figures—until now.

A Surprising Success Story 🌟

A GradPics Now user recently shattered our modest expectations by earning over $18 per graduate at a middle school graduation ceremony. Covering this event with the same vigor and strategy as higher education graduations, including the use of our Selfie Check-In feature, this photographer managed to turn what is often considered a less lucrative opportunity into a significant success. With more than 400 graduates participating, the total sales exceeded $7,200 for just this one middle school event. Impressive, right?

The Power of Immediate Engagement 📸

This remarkable achievement highlights an important lesson: the potential of middle school graduations as viable and profitable photography events. The success at this particular ceremony suggests that GradPics Now, especially with the implementation of Selfie Check-In, is exceptionally effective at capturing the moment and leveraging the emotions of proud parents. This immediate engagement allows photographers to capitalize on the celebratory atmosphere right then and there, boosting sales significantly.

Expanding Your Horizons 🌍

This case study serves as a powerful testament to the capabilities of GradPics Now across different educational levels. If you've primarily focused on high school or college graduations, it might be time to consider the untapped potential of middle school ceremonies. The combination of efficient technology and emotional moments can clearly yield fantastic results.

Get Prepared with Pre-Grad Chats 💬

Interested in exploring how you can maximize your success with middle school graduations? Schedule a pre-grad chat with Jack (https://calendly.com/nowcandid-training) to refine your strategy and ensure you're fully equipped to make the most of every graduation ceremony this season. We salute all graduation photographers making memorable moments last. Good luck this grad season, and here's to raising the bar even higher!

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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