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Weekly Recap: Retail Refinements, Product Pricing, and BGR Upgrades

Weekly Recap: Retail Refinements, Product Pricing, and BGR Upgrades
Hey there, it’s Candy!

This week’s update brings smoother retail experiences, friendlier pricing on customer favorites like statuettes, and a full refresh of how background-removed images (BGR) work across the site.

Let’s dive into what’s new!

🖼️ BGR x Retail: A More Intuitive, Sellable Experience

Big changes have landed to make Background Removed (BGR) images shine where it matters... in your customers’ galleries and carts.

Here’s what changed:

  • BGR Renders in Personal Gallery Downloads: Pre-rendered BGR images are now included in the downloadable gallery, making products more attractive and support calls less frequent.
  • 🔄 Smarter Image Order in Retail Gallery:
    1. Background 1 pre-renders
    2. Cutouts with "Select a Background" labels
    3. Original Images
    4. Backgrounds 2–4 Pre-Rendered
    5. Group Photos / PhotoTagged images
  • 🛍️ Smarter Package Image Selection:
    • Pre-rendered BGR images now appear during image selection for packages.
    • Ordering of images follows the same flow as above, bringing consistency across the experience.
  • 📱 Mobile Background Step Skipped:
    • Pre-renders act more like real images now, with background selection skipped on Mobile devices to reduce confusion.
    • Background selection still available on Desktop
  • 💡 Visual Cue for BGRs:
    • BGR images now feature a subtle “Select a Background” overlay to help guide customer expectations and improve product engagement.

Theme: Liquorice

🏷️ Product Pricing Updates (Including Lower Statuette Costs!)

We've made changes to product pricing and shipping rates, with statuettes dropping over 40% in product cost!

Some costs have gone up slightly, but others went down—here’s a rundown of the biggest changes:

🧾 Highlights:

  • 📉 5×7 Statuette: $12.24 → $6.97 (↓ 43.06%)
  • 📉 8×10 Statuette: $17.21 → $9.97 (↓ 42.05%)
  • 📈 Travel Mug: $11.09 → $12.19 (↑ 9.92%)
  • 📈 16×20 Hanging Metal Print: $66.42 → $71.83 (↑ 8.15%)
  • 📉 11×14 Group Print (Shipping): $7.25 → $7.00 (↓ 3.45%)

More detailed breakdown at the end of the post!

🧍‍♂️ Live Statuette Previews with Cutout Images

When a customer selects a BGR image, statuettes & acrylic cutout magnets will now render in real time using their PNG cutout—just like our other dynamically-rendering products!

No more generic preview. What they see is what they’ll get. 👌

Theme: Liquorice

🎆 New Retail Theme: Pop Rocks (Just in Time for the 4th of July!)

Get ready to light up your storefront! Our brand-new Pop Rocks retail theme has officially launched—a bold, dark mode layout featuring an eye-catching fireworks background.

It’s the perfect festive look for Independence Day events, summer festivals, or any celebration that deserves some extra sparkle.

This theme brings:

  • 🌌 A sleek dark interface that makes photos pop
  • 🎇 A dynamic fireworks background for an instant party vibe
  • 🛍️ The same easy shopping experience with a more celebratory feel

Photographers can enable Pop Rocks from the Custom Offer Creator under Theme Settings—just in time to make your July events feel a little more explosive. 💥

Found via a Custom Offer's Editor

📚 Resources Page Reimagined

The Resources section has been split into five focused pages to remove clutter and confusion:

  • Every button is now better labeled with detailed descriptions so you know exactly what it does and why it matters.

Better clarity = better confidence!

🖼️ New Product Render Creator Tool

Found under Marketing Materials (in the new Resources section), this lets you:

  • Upload a sample image
  • Generate live product previews
  • Download and use those previews for your own promotional content

Perfect for flyers, social posts, or emails. 📣

Upload your own pics, and click the products to download them!

👥 Contact Stats Now More Accurate

Going forward, the system now tracks Participants vs Additional Contacts more accurately in new events. While this doesn’t retroactively change old events, future reports will give you a clearer picture of who engaged with your Event and how.

📝 Full List of Pricing Changes

Here’s the full breakdown of this week’s product/shipping adjustments:

That’s everything for this week!

The BGR improvements and new marketing tools are sure to make your Events feel sharper, simpler, and more sellable than ever.

Until next time,

📣 Candy

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Grad Season Preparation: Schedule a Pre-Grad Chat with Jack!
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Grad Season Preparation: Schedule a Pre-Grad Chat with Jack!

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As graduation season approaches, ensuring your photography services are streamlined and optimized can significantly impact your sales and client satisfaction.

At NowCandid, we're dedicated to helping you maximize your graduation ceremony photography with efficient tools and strategies. Let's dive into how you can enhance your approach this grad season.

Schedule Your Pre-Grad Strategy Session 📅

Kick off the season right by booking a pre-grad chat with Jack (https://calendly.com/nowcandid-training). In this meeting, we'll cover:

  • Event Setup: Make sure you setup your GradPics Now Event correctly, and know what to expect.
  • Equipment Review: Ensure you have all the necessary gear for what you want to accomplish.
  • Best Practices: Tips and tricks to boost your confidence and readiness.

This session is crucial for tackling your events with the expertise needed to capture every memorable moment.

Jack has even doubled his usual Calendly availability for grad season! Take advantage!

Mastering Selfie Check-In 🤳

Selfie Check-In revolutionizes how you capture and associate images with graduates:

  • Ensure Participation: Encourage every graduate to use the Selfie Check-In upon arrival. Consider assigning assistants to facilitate this process.
  • Visibility: Utilize multiple QR code placements—signs, lanyards, and handheld QR code signs (https://www.teamphotonetwork.com/QP...) to ensure no one misses out.
  • Extended Reach: Gather information not just from graduates, but also their families, expanding your marketing reach.

Benefits of Live-Uploading 🌐

Connect your camera to an iPhone, iPad, or Windows device for real-time image uploading and instant gallery updates:

  • Immediate Availability: Images are uploaded during the ceremony, speeding up delivery and increasing sales potential.
  • Seamless Integration: Use either direct camera tethering or post-event uploading through the NowCandid Web Dashboard for continuous marketing and matching.
  • Less Work: Once you and your photographers leave a ceremony, you're done! Walk away and watch the sales roll in.

Comprehensive Photo Coverage 📸

Go beyond the traditional shots to truly capture the spirit of graduation. More photos mean higher chances of sales. Capture a broad range of moments to provide ample choices for your clients.

  • Processionals
  • Buddy Shots
  • Pre-Stage Portraits
  • Post-Stage Portraits
  • Handshake Shots
  • Recessionals
  • Friends & Family Shots

Why Choose NowCandid for Graduations? 🎓

GradPics Now isn't just about taking photos; it's about enhancing the entire experience:

  • Background Removal: Currently free! Background removal can add a professional touch, allowing subjects to choose from selectable, default backgrounds.
  • Full Support: Our support team handles customer inquiries related to orders and ordering, so you can focus on shooting.
  • Cost-Effective: No subscriptions; we only profit when you do, only taking a small commission on orders, ensuring our goals align with your success.
  • User-Friendly: Designed for ease of use, robust against mistakes, and backed by reliable recovery options.
  • Residual Sales: We keep images hosted and online for at least 15 years, helping you get residual sales as the years go by.
  • Successful: Graduation photographers find it incredibly easy compared to their past workflows, and find themselves earning 20%+ more (or in some cases, much more than that!) than what they previously made in sales, with a fraction of the effort.

Ready to take your graduation photography to the next level?

Don't wait—schedule your session with Jack today (https://calendly.com/nowcandid-training) and ensure you're fully prepared to make this grad season your most successful yet!

Transforming Event Photography: How Rachel Sherman Elevated Her Business with NowCandid’s QuicPics
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Transforming Event Photography: How Rachel Sherman Elevated Her Business with NowCandid’s QuicPics

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Rachel Sherman, owner of TSS Photography of South Florida, discovered the game-changing benefits of NowCandid's QuicPics program through a networking opportunity that not only enhanced her business but also solidified new partnerships.

A Chance Meeting Leads to Opportunity

It all began at a Network Lead Exchange (NLX) meeting where Rachel met Mia, a member of NLX. A friendship quickly formed, catalyzed by shared professional values and a mutual dedication to community service. Rachel knew she could lean on NowCandid when she received a last-minute request to cover a “Galantine’s Day Lunch Celebration” through Mia’s referral.

Despite the tight schedule, Rachel rearranged her commitments to cover the event, leveraging the QuicPics program to deliver high-quality, timely photos.

Instant Gratification and Enhanced Visibility

The event was a win-win for all involved. Rachel provided timely and professional photography services, greatly enhancing the experience for attendees who were thrilled to receive instant access to their images. This instant delivery allowed them to share their photos on social media right away, amplifying the event's reach and engagement online.

Meanwhile, the host appreciated the immediate availability of high-quality images which could be leveraged for further marketing efforts.

This efficient service not only helped Rachel cement her reputation as a top-tier photographer but also showcased her ability to add significant value to events by boosting their visibility and attendee satisfaction.

Seizing the Moment with QuicPics

Seeing the QuicPics program in action, Mia was additionally impressed by the custom graphic banners Rachel created for each event, that include the event name and sponsor logos, which prompted her to secure Rachel’s services for the Weston Bar Association's networking luncheon.

Rachel attended the luncheon as a guest, providing a supportive presence while her team easily managed the Tap-A-Face workflow.

Exclusive Partnership Announcement

The collaboration was so successful that at the end of her speech, Mia announced TSS Photography as the Exclusive Photographer for the Weston Bar Association.

This partnership marked a significant milestone for Rachel, demonstrating the powerful impact of effective networking combined with the right technological tools like NowCandid's QuicPics.

A Model for Success

Rachel Sherman’s experience illustrates how integrating innovative tools like NowCandid’s QuicPics can transform a photography business from simply capturing moments to becoming an integral part of community engagement and business growth.

Her story is a testament to the potential that professional photographers can unleash when they combine skill with cutting-edge technology.

For those inspired by Rachel's story and interested in leveraging QuicPics for their own events...

Create your free NowCandid account to learn more about how this tool can elevate your photography business to new heights.

Learn How NowCandid Can Help You Remarket Your Pre-NowCandid Images🌟
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Learn How NowCandid Can Help You Remarket Your Pre-NowCandid Images🌟

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For those who are new to NowCandid, let me tell you that NowCandid does a lot to help you continue to make sales on the images that you put through our system!

Things such as:

  • Long-Term Hosting: We keep galleries online for at least 15 years.
  • Ongoing Marketing: Annual Event reminders & occasional consolidated Event marketing.
  • Sales Reinforcement: "Order More" QR codes on print products to encourage reorders.

So, if you're using NowCandid for your current and future Events, those Events are all set to generate plenty of residual sales as the years go by!

However, did you know that NowCandid can be used to easily remarket images from your past, pre-NowCandid Events?

As a photographer, you have probably used other software and sales solutions in the past. That's okay! NowCandid is not a jealous business partner, and we are just happy you're here for us to help you now.

So let's talk about how we can help you get more sales out of those past Events of yours.

The Power of Remarketing 🔄

First off, let me say that this will only work in situations where you have:

  • Pictures of Individuals: Such as headshots or portraits.
  • Corresponding Contact Information: You need to know which contact info goes with which image files.

If you have past Events with those two things readily available, then you can use our oft overlooked FaceMatch Import Workflow to create what we often call a FaceGroup in your NowCandid Dashboard.

You can then use that FaceGroup (pictures of individuals corresponding to an uploaded set of contact information) in any of your NowCandid Events!

Meaning... you could create a NowCandid Event, utilize a FaceGroup of some school picture headshots you did, and then upload to that Event that class's graduation pictures, school pictures, dance pictures, or anything else you'd like to remarket!

Once the "reference images" from your FaceGroup are in the Event as well as your past images of that same group of people - the images will match up using our Face Matching processes and begin a marketing campaign and sales effort that will help you generate some sales on those old images right now, as well as occasional residual sales over the years and years to come.

Your Portfolio, Forever Profitable 💼

As an example, a new NowCandid user performed the exact processes we described above to "remarket" graduation pictures from 4 of the graduations they photographed last year.

Within a month of remarketing those 2023 images, this user generated about $1300 in sales and shipping!

That $1300 will be in addition to the sales they will be able to make as the years go by, thanks to the residual sales tactics we mentioned earlier.

Unlocking New Sales with Old Memories 🔑

So, if you dear reader are in a position to utilize some of the portraits and contact info you've collected in the past, consider using NowCandid to remarket them! Doesn't matter if they're 1, 3, 5, or even 10+ years old.

NowCandid does not charge you any subscription or hosting fees, so even if you were to make $0 in sales, it won't cost you a thing.

We only make money when you do, and we only want to help you earn more and work less!

Get Started Now 🚀

Ready to give your vintage images a new lease on life? Schedule a walkthrough with our specialist, Darwin, and let's get those images working for you once more. Click here to book your session: NowCandid Training

NowCandid is committed to helping you earn more with less effort. Let’s turn those archived galleries into a flourishing sales channel, starting now!

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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