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Weekly Recap: Retail Refinements, Product Pricing, and BGR Upgrades

Weekly Recap: Retail Refinements, Product Pricing, and BGR Upgrades
Hey there, it’s Candy!

This week’s update brings smoother retail experiences, friendlier pricing on customer favorites like statuettes, and a full refresh of how background-removed images (BGR) work across the site.

Let’s dive into what’s new!

🖼️ BGR x Retail: A More Intuitive, Sellable Experience

Big changes have landed to make Background Removed (BGR) images shine where it matters... in your customers’ galleries and carts.

Here’s what changed:

  • BGR Renders in Personal Gallery Downloads: Pre-rendered BGR images are now included in the downloadable gallery, making products more attractive and support calls less frequent.
  • 🔄 Smarter Image Order in Retail Gallery:
    1. Background 1 pre-renders
    2. Cutouts with "Select a Background" labels
    3. Original Images
    4. Backgrounds 2–4 Pre-Rendered
    5. Group Photos / PhotoTagged images
  • 🛍️ Smarter Package Image Selection:
    • Pre-rendered BGR images now appear during image selection for packages.
    • Ordering of images follows the same flow as above, bringing consistency across the experience.
  • 📱 Mobile Background Step Skipped:
    • Pre-renders act more like real images now, with background selection skipped on Mobile devices to reduce confusion.
    • Background selection still available on Desktop
  • 💡 Visual Cue for BGRs:
    • BGR images now feature a subtle “Select a Background” overlay to help guide customer expectations and improve product engagement.

Theme: Liquorice

🏷️ Product Pricing Updates (Including Lower Statuette Costs!)

We've made changes to product pricing and shipping rates, with statuettes dropping over 40% in product cost!

Some costs have gone up slightly, but others went down—here’s a rundown of the biggest changes:

🧾 Highlights:

  • 📉 5×7 Statuette: $12.24 → $6.97 (↓ 43.06%)
  • 📉 8×10 Statuette: $17.21 → $9.97 (↓ 42.05%)
  • 📈 Travel Mug: $11.09 → $12.19 (↑ 9.92%)
  • 📈 16×20 Hanging Metal Print: $66.42 → $71.83 (↑ 8.15%)
  • 📉 11×14 Group Print (Shipping): $7.25 → $7.00 (↓ 3.45%)

More detailed breakdown at the end of the post!

🧍‍♂️ Live Statuette Previews with Cutout Images

When a customer selects a BGR image, statuettes & acrylic cutout magnets will now render in real time using their PNG cutout—just like our other dynamically-rendering products!

No more generic preview. What they see is what they’ll get. 👌

Theme: Liquorice

🎆 New Retail Theme: Pop Rocks (Just in Time for the 4th of July!)

Get ready to light up your storefront! Our brand-new Pop Rocks retail theme has officially launched—a bold, dark mode layout featuring an eye-catching fireworks background.

It’s the perfect festive look for Independence Day events, summer festivals, or any celebration that deserves some extra sparkle.

This theme brings:

  • 🌌 A sleek dark interface that makes photos pop
  • 🎇 A dynamic fireworks background for an instant party vibe
  • 🛍️ The same easy shopping experience with a more celebratory feel

Photographers can enable Pop Rocks from the Custom Offer Creator under Theme Settings—just in time to make your July events feel a little more explosive. 💥

Found via a Custom Offer's Editor

📚 Resources Page Reimagined

The Resources section has been split into five focused pages to remove clutter and confusion:

  • Every button is now better labeled with detailed descriptions so you know exactly what it does and why it matters.

Better clarity = better confidence!

🖼️ New Product Render Creator Tool

Found under Marketing Materials (in the new Resources section), this lets you:

  • Upload a sample image
  • Generate live product previews
  • Download and use those previews for your own promotional content

Perfect for flyers, social posts, or emails. 📣

Upload your own pics, and click the products to download them!

👥 Contact Stats Now More Accurate

Going forward, the system now tracks Participants vs Additional Contacts more accurately in new events. While this doesn’t retroactively change old events, future reports will give you a clearer picture of who engaged with your Event and how.

📝 Full List of Pricing Changes

Here’s the full breakdown of this week’s product/shipping adjustments:

That’s everything for this week!

The BGR improvements and new marketing tools are sure to make your Events feel sharper, simpler, and more sellable than ever.

Until next time,

📣 Candy

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Recently, we rolled out a much-needed reporting tool for our NowCandid™ users!

Two new reporting tools that will be able to give you a macro view into your business’s performance, as well as a lot of helpful data and analytics on your events!

 

Tool #1, the Sales Report:

This report focuses on reporting all your sales within a date range! It’s filterable by which NowCandid™ program you’re using as well and can report your sales by day or your sales by month. Once you have your date range, filters, and date format set, you’ll get a reactive bar graph as well as a series of totals and averages for your sales performance within that date range! This report is great for quickly getting an idea of your overall income and margin.

 

Tool #2, the Events Report:

This second report is where you can really dig into your various metrics. Instead of reporting on all sales during a date range, when you choose a date range, you’re selecting all the events that have a Start Date within that date range. Those events and their totals will be what’s included in this report! So residual sales on older events would not be included like they would be in the Sales Report. After you choose a date range, this report can also be filtered by NowCandid™ program!

You can also choose whether to include $0 sale test events you may have made, so that you don’t drag down your averages on this report. If there are any non-$0 sale events you don’t want included, you can click the checkbox by the event to remove it from your total and averages as well! And lastly, once the information you are interested in is being displayed to you, you can export the data to preserve as a spreadsheet on your own device.

 

With several ways to look at your business’s performance, we believe these tools will be a great benefit to our users and help them make the most of their account with NowCandid™.

Our users will no longer have to guess or run a separate spreadsheet to understand their business’ performance or their overall margins.

Let us know if you have any questions or feedback!

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With NowCandid, we stress how we try to make everything as white-label as possible.

This week, we've officially implemented a new feature that promotes your brand and drives sales in yet another way: Backprinting! Going forward, your business name, your contact info and the retail support email address will be on the back of all standard print products ordered (with the ability to include your business logo coming soon). Plus, the back of the print includes a unique QR code that when scanned, directs back to that person's individual gallery from that event (even if scanned 10 years from now) so they can buy more prints and increase your residual sales long term! With this change, all NowCandid users will now be delivering an even higher quality product, promoting their brands more effectively than ever, booking more business, and bringing in more residual sales as the years go on.

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Amy Lombardo, and her photography group recently sent several photographers to a military ball and at the time of writing this article, had over $15,000 in sales! To accomplish this, Amy used Now Candid’s Party Pics Now program & Tap A Face workflow with 4 photographers at the event. Several of these photographers worked photo stations with backdrops Amy provided (gray backgrounds with flags bordering the background) while other photographers roamed the party taking posed photos of the guests.

$15,000 is a lot of sales for one social event already, but it is especially impressive when you consider the fact that this was Amy’s first Now Candid event.

Amy Lombardo had this advice for those considering using Now Candid for their next event: “Keep it simple and trust the process. … When planning my first Now Candid event, I was advised to not overcomplicate things and to not get hung up on some of the more minor details. Following through with how the system is intended to work turned out very well for us!”

Thanks for trusting the process Amy! We wish you many successful events to come. To see Amy’s entire video testimonial, click the play button below.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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