HomeNavigation arrowBlogNavigation arrow
Current page
Success Stories

Graduation Success: Candid Color Photography's Triumph at an Oklahoma Advancement Ceremony

Graduation Success: Candid Color Photography's Triumph at an Oklahoma Advancement Ceremony
Candid Color Photography (CCP) in Oklahoma City recently orchestrated a resounding success at a local medical school's advancement ceremony.

With only 100 graduates attending the ceremony, CCP generated an impressive average revenue of roughly $49 per person in just 31 days. This achievement underscores the potential of graduation photography when executed well!

While $49 per graduate is incredible, aiming for $20 per graduate is a more consistent target to aim for and achieve for both high school and college graduations. This benchmark is attainable with proper execution, although many events (such as CCP's) can surpass this figure!

Candid Color Photography has been a longtime user of NowCandid & GradPics Now, and is able to get the most out of the program thanks to their experience with the platform! But even in the beginning, they were able to see immediate improvements when switching to NowCandid for their graduations. In 2022, CCP transitioned 82 graduation ceremonies to the GradPics Now program, resulting in a significant 22% increase in sales per person on average, compared to their previous year's sales per person at those same ceremonies.

This switch not only boosted their sales, but it also led to an ~8% discount in their previous production & software costs. NowCandid's Workflows also saved them countless hours in post-event labor compared to their previous workflows.

While there are many factors that can impact your sales averages, here are some of the most important ones CCP keeps in mind at every graduation ceremony they photograph.

Key Strategies for Graduation Photography Success

Quality of Images:

Ensure each photo is properly lit and tightly cropped to create sellable images that appeal to your buyers.

Efficient Data Collection:

Utilizing Selfie Check-In with high participation rates ensures efficient data collection and marketing opportunities. Positioning staff with QR codes at strategic points, like check-in or holding areas, can streamline the process and enhance participant engagement.

Selfie Check-In in combination with using our Capture & Upload app will also allow you to sell to parents and graduates during the ceremony! In our experience and research, speed is one of the most underrated factors in increasing your sales.

Lastly, and perhaps most importantly, using Selfie Check-In facilitates the next item in our list in a huge way.

Volume of Images:

Using Selfie Check-In frees you from the shackles of sequencing, alignment, and keeping things in order. With it, you can be free to photograph graduates in any order, and add as many extra shots of your subjects as you can.

Beyond standard portraits and handshake moments, with Selfie Check-In enables capturing dynamic processional shots, candid buddy images before the ceremony, and family celebrations post-event.  Employing multiple photographers can facilitate comprehensive coverage.

These extra photos can significantly increase sales volume, as more photos translate to more sales opportunities. In addition to more sales opportunities, it also creates bigger personalized galleries to be marketed to your subjects! Bigger personalized galleries means bigger orders from your buyers.

Preparation is Key:

Having all necessary materials ready, such as your Event's Selfie Check-In QR code, charged batteries and backup equipment, and a clear plan for photo stations, handshake photo timings, and post-ceremony family shots, is essential. Coordination with educational institutions for logistical and promotional support can also yield better outcomes.

Graduation Success Stories from CCP

CCP’s methodical approach has been mirrored in the experiences of individuals like Jason J., Eric M., and Bruce H., whose stories of successful graduation photography projects highlight the effectiveness of these strategies.

Read more about their graduation success stories:

     -     Jason J. - Using Face Matching to its Fullest

     -     Eric M. - School’s Out, Earnings In: A Teacher's GradPics Now Success

     -     Bruce H. - How Bruce H. Used GradPics Now to Increase Sales

By adopting CCP’s proven methods, photographers can transform any graduation event into an even more lucrative opportunity.

Related articles

FaceMatch Import Workflow: Improved & Released!🚀
Feature Updates
October 10, 2023

FaceMatch Import Workflow: Improved & Released!🚀

4
 minutes read
Hello photographers! Candy here, with some more news from NowCandid's tech-desk.

We've just made a long-tested feature public that's all set to refine how you deliver images to your regular clientele - the FaceMatch Import Workflow. Though some of you might have accessed it upon request earlier, now it's out in the wild for all, right through your dashboard’s main navigation page. Exciting, right?

Creating a FaceGroup: Your Step to Simplified Photography 📸

Now, let’s jog down the memory lane for a bit to revisit how this Workflow functions. To kick things off, you’ll be creating what we call a 'FaceGroup'. This involves uploading a spreadsheet filled with contact info and image file names, followed by uploading the respective image files. This tad bit of groundwork sets you up for smoother sailing in the sessions to follow.

Exporting to Any Face Matching NowCandid Event: A Click Away! ⚡

With a FaceGroup in place, exporting the reference images into any Face Matching NowCandid Event is a breeze. Hence the name, FaceMatch Import Workflow. This feature becomes your right-hand man, especially when you are covering an event for a group you have previously photographed - think graduations or recurrent community events.

Upcoming Features:

Your Feedback in Action! 🛠️We're not stopping here! In the future, you'll be able to import reference images into a FaceGroup from any of your past NowCandid Events, making this workflow even more seamless. Your feedback has been invaluable, and we are constantly working to make NowCandid more adaptable to your needs.

Legality and Consent: Better Safe than Sorry! 🔒

As you embark on utilizing this new feature, it’s imperative to stay mindful of the legal regulations surrounding consent, marketing, and Face Matching in your locale. Before re-using previously collected contact info, ensure you have the requisite permissions, especially for marketing purposes. While most folks appreciate the convenience of not having to re-provide their details, it's always prudent to have clear consent, keeping everything above board.

Closing Thoughts:

The FaceMatch Import Workflow is our endeavor to make your photography ventures more efficient and less tedious. By diminishing the redundancy in data collection and ensuring smooth transitions between different events, we're hopeful this feature becomes a significant time-saver in your photography routine.

So give it a try!

Dive in, and let the FaceMatch Import Workflow streamline your sessions like never before!

Until next time,

  • Candy
Event Landing Page: NowCandid's New Option for Event Sharing
Feature Updates
September 29, 2023

Event Landing Page: NowCandid's New Option for Event Sharing

3
 minutes read
Hello there, photo enthusiasts! It's your gal Candy, always here with the latest scoops from the world of NowCandid.

Guess what we just finished cooking up? A brand-new feature that can be helpful to how you share your events. It’s a cool new Event Landing Page feature unique to your NowCandid account. Buckle up as I overview this new addition. 🚀

A Personal Hub for Your Events 🎡

Ever dreamt of having a central hub where all your Face Matching Events are displayed neatly? Your wish has just been granted! The Event Landing Page acts as a display window for all your Face Matching Events, providing people with the event name and date for each. However, do note that this page doesn't include Positive ID Events, as they are more inherently geared towards privacy and do not have an All Images Gallery to link to in the first place.

To access it, head to your Account Settings on the web Dashboard. Choose "Event Landing Configuration" to be able to change your password & copy the link to your landing page! That's it!

Password Protected Paradise 🛡

Security is our middle name! Well, not literally, but you get the idea! Your Event Landing Page is nestled safely behind a password of your choosing. This ensures that only those you provide the password can access your page.

Search Made Simple 🔍

With the handy search bar nestled at the top, finding an event is as easy as pie. Just type in components of the Event Name and voila, the list trims down to match your search text as you type.

Your Brand, Loud and Clear 📢

At the helm of the page, your business name features prominently alongside the advertised contact information of your choice. Whether it's a phone number, email address, or website, it’s all about staying connected with your beloved clientele. Check your account settings to review your advertised business info if you haven't previously!

A Click into the Gallery 🖼

A simple click on the Event name whisks the visitor straight into the All Images Gallery for that Event, where watermarked images from the Event can be viewed and purchased.

Keep Privacy in Mind ❤

While this feature opens up a new avenue of image sharing, it’s crucial to tread with thoughtfully. Always gauge the comfort of your subjects with having their images accessible in this manner. The default password protection is a gentle push to ensure you are maintaining some degree of boundary. Additionally, always consider whether or not there are any privacy regulations you could be in violation of in your region with a feature such as this.

To Use or Not to Use, It’s Your Call 📞

While some may enjoy this cool extra feature, others may find NowCandid’s existing setup satisfying enough! It's all up to you, we just want to provide your more options and more possibilities.

Until next time!

Keep those shutters clicking and spirits high,

  • Candy
QuicPics: Lowering Fees & Trying Something New
QuicPics
September 21, 2023

QuicPics: Lowering Fees & Trying Something New

7
 minutes read
Change is in the air at NowCandid!

It's all about creating more value for you the photographer and enhancing the customer experience! Here's a detailed look at the latest changes we're rolling out for QuicPics and what they mean for you.

1. More Room to Click with Reduced Fees:

The upload fee for each image on QuicPics is getting a significant trim, dropping from $0.31 to just $0.20. Our aim? To offer photographers greater flexibility, letting you focus on capturing plenty of shots without being overly conscious about the associated costs.

2. Unique Price Levels Tailored for QuicPics:

QuicPics is donning a fresh identity with its Price Levels. No longer a reflection of PartyPics Now, these new levels are designed to specifically enhance the QuicPics experience. There's now an expansive range of specialty products, including blankets, canvas wraps, metal prints, and much more. We've created fun themed packages, set very reasonable prices on premium items, and provided enticing discounts on the full-resolution digital downloads & packages. And here's the cherry on top - to the end consumer, all products come with free shipping!

+ Click here to check out the new Price Levels. +

3. Lowered Margin:

With QuicPics' new pricing strategy, photographers can anticipate margins ranging between 10% to 30%. While this is much lower than our other programs, our goal is to bolster the overall volume of sales through reasonable pricing on specialty items. QuicPics sales have been almost non-existent thus far, given you're providing "free" social media size image files of all images to all participants. We think these changes will help bolster the sales of QuicPics Events a bit. And remember, a smaller percentage of a bigger pie can often be more substantial than a larger slice of a smaller pie.

4. Continuing to Market with a Gentle Touch:

While we're working hard to boost sales, we're committed to keeping our marketing approach gentle and unobtrusive. With the new QuicPics Price Levels, the removal of weekly price hikes reflects this ethos, ensuring there's zero undue pressure on the end consumer to make a purchase.

5. The Bigger Picture:

Our new strategy aims to strike a balance. By nurturing a growth in QuicPics Event sales while ensuring a reasonable margin for NowCandid, we have been able to justify the reduced upload fee. Furthermore, if sales surpass our conservative estimates, we are planning even more substantial fee reductions in the future!

Some Parting Thoughts:

While the average sales from QuicPics Events have traditionally been on the modest side, our revamped approach aims to change that narrative. Higher sales volumes, even with the revised margins, should translate to improved profits for our photographers. Reducing the fee per image upload will allow you to both save money and take more images, and more images could result in slightly higher sales as well. We'd like to lower the image per upload fee as low as possible, but need a way to cover costs in the meantime, all while trying to provide a good experience to the end consumer. We hope this new direction can result in a win-win-win for all parties involved. More pictures taken of end consumers and more fun product options, less fees for the photographer, same revenue for NowCandid.

We're excited!

We like these changes and truly believe they reflect a balanced mix of value, quality, and profit. Your feedback matters, so if you have thoughts, queries, or concerns, don't hesitate to get in touch.

Here's to a brighter, more lucrative future with QuicPics!

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List One
  • List Two
  • List Three
  • List Four
  • List Five

This is a link

This is bold text