Hey photo friends! 👋

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This week’s headline is a big one: Client Outreach is here. It’s a powerful new way to connect with your customers outside of event-based marketing—and it opens up a ton of new possibilities for growing your business.

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We’ll keep this recap focused on what it does at a high level, and we’ll link out to a full deep-dive guide so you can see exactly how to use it.

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📣 NEW: Client Outreach (SMS + Email)

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Client Outreach is a brand-new messaging system that lets you send texts and emails outside of your event campaigns.

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👉 Learn more here: www.nowcandid.com/blogs/big-news-introducing-client-outreach-sms-email

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What it can do:

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📩 Send one-off emails and texts to past customers

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📊 Track engagement (opens, clicks, bounces, etc.)

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📂 Build contact lists from:

• Events (with or without matched images)
• Uploaded spreadsheets
• Or both combined

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🤖 Candy-powered email creation‍

• Candy can write and design your outreach emails for you—including subject lines—so you don’t have to mess with formatting or HTML.

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Why it matters:

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This unlocks a ton of real-world use cases, like:

• Sending Selfie Check-In links after an event
• Promoting future bookings to past customers
• Sharing All Images Galleries for action/sports events
• Notifying customers about new uploads (like group photos)
• Sending surveys or follow-ups

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💸 Pricing is simple:

• $0.01 per 10 emails
• $0.01 per SMS (per segment, and longer texts may be 2–4 segments)

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This is one of the most powerful tools we’ve added in a while!

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🛍️ Retail: Better Products & Previews

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✨ The following products will now always have the SoftTouch finish

• Premium Prints
• Premium Plaques
• Luxe Prints
• Titled Luxe Prints (coming soon)

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🖼️ Improved 2D & 3D renders (especially Luxe)‍

• More accurate lighting and better overall presentation.

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🎯 3D renders prioritized in store sheet‍

• The first three supported products now show as 3D when available.
• Premium products take priority, but Luxe can now appear too depending on your offer.

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⚡ Faster, higher-quality background generation‍

• Better results, quicker turnaround.

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📝 Caption fields no longer require every line‍

• Customers can fill what you want, skip what they don’t.

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🖥️ Dashboard Improvements

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🔎 Smarter search across events & reports‍

• Partial matches now work helping you search your events when you can't remember their exact names.
• E.g. “mustang prom” will let you find “Mustang High School Prom 2025”.

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⚡ Faster reports & charts‍

• Reports pages and dashboard landing load quicker and use fewer resources.

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🎨 New “Green Screen” node in Candy Image Studio‍

• Instantly convert backgrounds into a green screen for use with your other editing workflows.

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🧾 More flexible Offer creation‍

• You can now duplicate any existing Price Level when creating an Offer, not just your own or prebuilt ones.

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💳 Accounts must now have ACH set up before creating events

• This has been a point of confusion for some users for some time.
• By simply requiring ACH info, we can avoid a lot of accounting confusion for photographers down the line!

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💰 New “Payout Breakdown” on Order Details‍

• Visual, color-coded breakdown of order totals for better clarity.

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📱 Capture App 5.4.2 (iOS & Android)

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🛠️ Fixed an issue where the background removal popup would reappear after confirming and exiting shooting mode.

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That’s the week!

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Client Outreach is the star of the show here—it gives you a whole new way to stay connected with your customers beyond the event itself.

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Pair that with better product presentation and faster tools, and you’ve got a strong upgrade across the board.

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More coming soon! 👀

Candy 🍬